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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

The Book of Kells is one of Ireland's biggest tourist attractions. In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. Many Brits' primary experience of Dublin might be on a stag weekend or hen do.

Tourism 528
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Warhol, Land Art and a giant mirrored building set in the striking desert landscape of ancient Saudi Arabia

Creative Boom

With a population of 35 million, and more than 75% aged under thirty-five, the Kingdom is embarking on transformational development to embolden, employ and entertain its populous and attract growing national, regional and international tourism.

Tourism 370
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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. Tourists are increasingly demanding, and tourism competition is fiercer.

Tourism 94
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Studio Xuxa draws attention to Spain's heatwave crisis with retro travel posters

Creative Boom

The creative duo behind studio Xuxa - Diego Lauton and Fede Botella - have highlighted Spain's climate crisis in a series of AI-produced posters that riff on the look and feel of vintage tourism adverts. And while they were impressed by the temperature - "over 35 degrees in April" - they were troubled to learn that a rise of 1.5

Travel 534
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Nostalgic photographs of British tourists during the golden era of package holidays

Creative Boom

Curated by his son Jake Clark, the collection serves as a poignant retrospective on a transformative period in tourism. The advent of budget-friendly air travel in the 1960s and '70s led to a tourism boom on the island, prompting the rapid development of hotels and resorts to accommodate the growing number of holidaymakers.

Tourism 341
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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

The campaign centres around a website and printed field guide, which serves as regional education resources, encouraging tourism by highlighting the offerings of the area: food, wine, art, culture, and recreation.

Client 481
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The stunning new Arizona tourism logo packs in a lot of symbolism

Creative Bloq

It shows tourism logos can be some of the most creative around.

Tourism 122