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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

Sports 517
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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An Ode To Sport: BBC's new spot gets hearts racing with passionate Olympics launch film

Creative Boom

It takes inspiration from the world's most romantic city and taps into our passion for sport. The international sporting event launches on 26 July, when we'll enjoy the official opening ceremony, and continues until mid-August in France. It's almost time for the 2024 Summer Olympics, and Paris is the proud host city this year.

Sports 449
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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands.

Sports 498
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. It leans into the sporting vernacular and the language of coaching, which helps with internal buy-in and resonates with kids of all ages. The team took inspiration from the crests and shields of sports teams and added a playful twist.

Sports 450
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 502
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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. Previously managing director at Wieden + Kennedy, Paulo Ribeiro's new agency has a sneaker branding project that pays unexpected tribute to the creative world. Ever thought you'd have a sneaker named after you?

Sports 461