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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 525
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. It leans into the sporting vernacular and the language of coaching, which helps with internal buy-in and resonates with kids of all ages. The team took inspiration from the crests and shields of sports teams and added a playful twist.

Sports 426
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An Ode To Sport: BBC's new spot gets hearts racing with passionate Olympics launch film

Creative Boom

It takes inspiration from the world's most romantic city and taps into our passion for sport. The international sporting event launches on 26 July, when we'll enjoy the official opening ceremony, and continues until mid-August in France. It's almost time for the 2024 Summer Olympics, and Paris is the proud host city this year.

Sports 425
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Uncommon rebrands Fifa as EA Sports FC

Creative Boom

Uncommon Creative Studio has created a new look for EA Sports FC, a new digital platform replacing Fifa that reveals "a first glimpse of the interactive future of football," according to Uncommon. Forging the EA Sports FC identity directly through it and then building a prolific design system around it."

Sports 510
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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Betano is focused on online sports betting, and if the name rings a bell, it's probably because it was a main sponsor of Euro 2024. They also sponsor several football teams across Europe and Brazil, including Aston Villa, Porto, Sporting Lisbon, and Benfica. Nomad have a lot of form in this area.

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Robot Food creates winning rebrand for sports nutrition leader ESN

Creative Boom

Brand studio Robot Food has collaborated with Germany's biggest sports nutrition company ESN to create a new look that refines what had gone before and creates a stronger evolution of its identity. This involved examining what separates ESN from other sports nutrition brands.

Sports 481
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 487