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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies."

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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packaging design course.

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. If you work in packaging design, you need to know about Pentawards. And Jon Rathbone, packaging design lead at Meta. Join the Pentawards Festival 2022!

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Artisan wine label designs by Fen Acey craft a narrative through collage and typography

Creative Boom

This side project by Fen Acey combines her love of food and drink packaging with collage and elegant typography to create beautiful and original artisan wine label designs. Fen Acey is a freelance graphic designer based in the North East of England with a passion for the food and drinks industry.

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Experience Delight: Muuu Packaging Design & Visual Identity

Abduzeedo

Experience Delight: Muuu Packaging Design & Visual Identity abduzeedo 0506—24 Explore Muuu's playful packaging design & visual identity by Jaqueline Zanini. Dive into the world of colorful illustrations, retro logos, and fun typography, enhancing the dairy experience.

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Top 10 Packaging Design Tips for Captivating Products

Inkbot Design

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! Typography is another crucial element that should be considered.

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Packaging Design Trends: How to Stay Ahead in the Game

Inkbot Design

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.