Creative Boom
SEPTEMBER 10, 2024
The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies."
Just Creative
APRIL 1, 2023
Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packaging design course.
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Creative Boom
AUGUST 31, 2022
Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. If you work in packaging design, you need to know about Pentawards. And Jon Rathbone, packaging design lead at Meta. Join the Pentawards Festival 2022!
Creative Boom
JULY 3, 2023
This side project by Fen Acey combines her love of food and drink packaging with collage and elegant typography to create beautiful and original artisan wine label designs. Fen Acey is a freelance graphic designer based in the North East of England with a passion for the food and drinks industry.
Abduzeedo
MAY 6, 2024
Experience Delight: Muuu Packaging Design & Visual Identity abduzeedo 0506—24 Explore Muuu's playful packaging design & visual identity by Jaqueline Zanini. Dive into the world of colorful illustrations, retro logos, and fun typography, enhancing the dairy experience.
Inkbot Design
JULY 9, 2023
Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! Typography is another crucial element that should be considered.
Inkbot Design
APRIL 19, 2023
Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.
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