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The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies."
Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packagingdesign. If you work in packagingdesign, you need to know about Pentawards. And Jon Rathbone, packagingdesign lead at Meta. Join the Pentawards Festival 2022!
The packaging is minimalist, using soft, muted colours that evoke a sense of calm and care. The typography is clean and sans-serif, further enhancing the brand's no-nonsense, approachable personality. The design uses clear, easy-to-read labels and minimal jargon, making it easy for consumers to know exactly what they're getting.
This side project by Fen Acey combines her love of food and drink packaging with collage and elegant typography to create beautiful and original artisan wine label designs. Fen Acey is a freelance graphic designer based in the North East of England with a passion for the food and drinks industry.
Recent projects have included their new brand identity for The California Classic NBA Summer League event and packagingdesigns for a limited-edition Barbie collaboration with Nettie, a woman-owned and Cincinnati-based pickleball brand. The team at Hoodzpah Disney Pixar titles by Hoodzpah Nicolettos by Hoodzpah 7. &Walsh
This trend takes inspiration from the past’s vision of the future, often characterized by neon colors, metallic accents, bold geometric shapes, and vintage typography. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices.
Interestingly, ongoing research dictates that product packagingdesign greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packagingdesign course.
Through strategic logo designs, which become symbols of the company’s voice, mission, and goals. Logo designs are not mere graphics; they are visual identities that speak volumes even before a single word is uttered. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived.
Coffee packaging seems so ubiquitous in designers’ portfolios that it could almost be a design field in itself. For that reason, getting noticed with packagingdesign is a difficult mission, as you are competing with multinational companies as well as graphic designers who start importing coffee in their village.
Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packagingdesign coinciding with the vinegar brand's first piece of new product development in 230 years.
Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packagingdesign for the launch of the new product line. Parent Indian company Parle Agro has today launched Bombay 99, its latest range of mixers, to enhance the experience of some of your favourite drinks.
Behold a delicious collection of food and beverage packagingdesigns! The Fontbox package by designer Nicky Laatz has all of your typography needs covered, whether your food packaging is for salty, savory deliciousness, or mouth-watering sweet temptations. Budge is perfect for dessert and beverage packaging.
PackagingDesign Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.
Top 10 PackagingDesign Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packagingdesign alone! Typography is another crucial element that should be considered.
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Represented by agency Closer&Closer , Abraham Lule is a Mexican illustrator with amazing skills in the fields of typography and packagingdesign. He is also a Typography Excellence Medallist and the Type Directors Club recently chose him to be an Ascender. His creative work always offers a truly hand-crafted flair.
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Designer Kira Koroknai explains how she devised packagingdesigns for a limited-edition wine label. Kira Koroknai is a Budapest-based freelance designer, with a focus on branding, packaging and editorial design. Her latest packaging project is a special-edition wine label made for Glug Wine Club Scotland.
From color palettes and typography to imagery and layout, every facet meticulously communicates your core values, personality, and target audience. From innovative structural designs to captivating visual elements, Nora ensures that every packaging solution stands out on the shelf and resonates with the target audience.
Branding and PackagingDesign for Di Ligúria: Italian Roots with Brazilian Flair abduzeedo 1101—24 Discover the branding and packagingdesign of Di Ligúria, a Brazilian pizzeria, blending Italian heritage with Brazilian charm. The most striking element of Di Ligúria’s brand identity is its innovative typography.
Tte de la Course was asked to develop a name, packagedesign and campaign, explains Ruud Cuijpers, creative director. With gothic-inspired artwork, the typography is deliberately reserved rather than calligraphic. Incredible levels of detail have been achieved in the label illustrations.
Illustration and typography The Peacock character was drawn by hand in Kingdom & Sparrow studio in Falmouth, Cornwall. "It Packagingdesign On-pack, the brand builds on its reputation in the on-trade by retaining its striking colour palette and dialling up the zesty flavour profiles with fruity, gold, and spot illustrations.
"I feel like the graphic design knowledge kicks in when it comes to the composition and layout of my work," he says. "I I use the grid system when designing an illustration, and I can also work with typography, packagedesign, web design, and 360 brand design, making me a more versatile creative."
Script fonts Suitable for Logo, badges , greeting cards, quotes, posters, branding, name card, stationary, design title, art quote, typography, art, modern envelope lettering or book design , happening style like hand-drawn design or watercolor design theme , or any purpose to make our art/design project look pretty and trendy.
New fresh free fonts collection for typography lovers. The fresh fonts are perfect for graphic design, print design, logos and t-shirt designs. The following fonts are ideal to create branding and best for logo fonts, business cards, mockups, packagingdesign and any other web and graphic projects.
Experience Delight: Muuu PackagingDesign & Visual Identity abduzeedo 0506—24 Explore Muuu's playful packagingdesign & visual identity by Jaqueline Zanini. Dive into the world of colorful illustrations, retro logos, and fun typography, enhancing the dairy experience.
There fonts are perfect for Logo design, greeting cards, quotes, posters, branding, postcards, stationary design, art quote, typography, or fashion look book design and DIY project to make your art/design project look pretty and trendy. You may also check: Best Free Script Fonts.
The following typefaces and fonts are free and ideal to make an professional design and perfect for logo design, business cards, branding, web template, packagingdesign and any other web and graphic projects. I hope these fonts are very helpful for create amazing typography, web design projects.
We employed these illustrations to disrupt the perfection typically associated with typography and the precise use of white space, layout, and information." The outer packaging is made from FCS-certified and 100% recycled paper.
Logo and illustrations The visual system is based on the concept of 'Postcards': a collection of beauty products designed to emotionally transport consumers to different places and moments through evocative scents and textures. Inviting packagingdesign and product names such as 'Clear Skies' and 'Icy Peaks' reflect serene places in nature.
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Typography and packaging The identity uses simple and reliable typefaces to offset the rebellious nature of the photography and patterns. Meanwhile, the main challenge with packagingdesign was getting the most impact on unboxing while minimising waste.
Robot Food was brought in to update Nutriment's visual and verbal identity, including a new packagingdesign, with the goal of better communicating its science-driven approach, which differentiates it from competitors.
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Download Bestro Brush Font Give your designs an authentic handcrafted feel. “Bestro” is perfectly suited to signature, stationery, logo, typography quotes, magazine or book cover, website header, clothing, branding, packagingdesign and more. Suitable for use in title design.
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It's a simple but effective way to tie together packagingdesign layouts and is a striking device across brand photography. The graphic system based on angles makes everything feel part of a holistic design framework," adds Craig Lindsay, Robot Food senior designer.
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