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Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packagingdesign. If you work in packagingdesign, you need to know about Pentawards. And Jon Rathbone, packagingdesign lead at Meta. Join the Pentawards Festival 2022!
The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.
What's the role of packagingdesign? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. With this in mind, Hesign wanted to give a point of difference to this packagedesign project.
Interestingly, ongoing research dictates that product packagingdesign greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packagingdesign course.
Top 10 PackagingDesign Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packagingdesign alone! That's right, folks. Are you ready?
PackagingDesign Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.
Coffee packaging seems so ubiquitous in designers’ portfolios that it could almost be a design field in itself. For that reason, getting noticed with packagingdesign is a difficult mission, as you are competing with multinational companies as well as graphic designers who start importing coffee in their village.
Brief and scope Initially, the brief for Free The Birds was simply to reinvigorate Avon's packagingdesign. The re-energised brand world spans across visual and verbal identity, including a new hallmark logo, packagingdesign, website and social media assets.
Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packagingdesign for the launch of the new product line. Parent Indian company Parle Agro has today launched Bombay 99, its latest range of mixers, to enhance the experience of some of your favourite drinks.
Packagingdesign Gemma and Joe wanted their brand and packagingdesign to be approachable but not bland. "We We created the packagingdesign in tandem with the visual identity to ensure there was a nice balance and correlation between the two," says Mike.
Think sweet cherries paired with bold garlic, vanilla ice cream swirled with pickles and hot caramel sauce infused with ghost peppers – combinations designed to intrigue and unsettle in equal measure. The packagingdesign amplifies the macabre concept through coffin-shaped tubs adorned with a cameo of the deranged creator.
I recently came across the website Junk Type , which is a compilation of nostalgic labels and packagingdesigns from various antique household products.
Illustrated by London printmaker and artist Paul Catherall , the packagingdesign strikes a happy balance between our love of Brutalism and bold linocuts. Lighting up our screens today is a new collection of luxury matchboxes celebrating modernist architecture in all its illuminated glory.
Can we all just take a moment to appreciate this seriously tasty packagingdesign for Swedish microbrewery PangPang and its new range of sour beers? Full of juicy type, bright colours, and fruity nods to the '90s and early noughties, it's the latest creative output from Swedish art director and designer Jens Nilsson.
Each brought their playful style to the product, packing the entire packagingdesign, campaign materials, and merchandise with a whole lot of punch. The 3D design was carried out by Matt Gilbert, with product photography by Emilia Cocking.
With three layers of opening, sliding and revealing, this packaging truly expresses the notion that more is more." Maybe this is why it was honoured as a packagingdesign finalist in the 2021 Sprudgie Awards, presented by global coffee publication Sprudge.
Packagingdesign An overarching goal for the packaging was to feel fresh, vibrant and invigorating: attributes that align with the product. And secondly, products that feature agave as an ingredient typically showcase an icon of the plant.
Visual elements The packagingdesigns play on the criminal inspiration in a multitude of ways. In other words, the brand idea is a tongue-in-cheek reference to Matt Bruhn's determination to make great coffee available to regular folk and a playful reminder of the intensity of the New York scene. gangsters' loot).
One that Team , an independent strategy and design studio based in Brooklyn, were keen to take on. Team, a longtime collaborator of Wandering Barman, worked across the project to create a custom label and packagingdesign that embraced the latter's eccentric spirit and the nightclub's renowned legacy.
"I have Northumberland, The Lake District and Scotland on my doorstep, which is a breath of fresh air for design inspiration," she explains. "My My passion for design lies in the food and drinks industry, particularly with branding and packagingdesign," she adds.
"My initial plan was to take any job, even at McDonald's, but unexpectedly I managed to secure a good position as a designer at a Swedish company called Foreo," she explains. There, I worked in the marketing department, creating various materials, including digital campaigns, packagingdesign, concepts for product photoshoots, and more."
Dieline is a global packagedesign community and showcase of packagedesign inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, packagedesign events, and Dieline packagingdesign awards.
With Paris '24 about to kick off, the fizzy drink brand wants to give everyone a warm, fuzzy feeling with its new ad and packagingdesigns, courtesy of WPP Open X and Ogilvy. Let's face it: Many of us aren't interested in watching sports like swimming, gymnastics, or dressage on TV – well, most of the time anyway.
Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packagingdesign coinciding with the vinegar brand's first piece of new product development in 230 years.
Dieline is a global packagedesign community and showcase of packagedesign inspiration. We cover industry news, sustainable packaging news, design trends, and host our own packaging conferences, packagedesign events, and Dieline packagingdesign awards.
As the brand gains traction in the retail market, landing key retail listings in Target across the US with a big-name retailer soon to be announced, Robot Food stepped in to upgrade its packagingdesign.
"I feel like the graphic design knowledge kicks in when it comes to the composition and layout of my work," he says. "I I use the grid system when designing an illustration, and I can also work with typography, packagedesign, web design, and 360 brand design, making me a more versatile creative."
The brand's packagingdesign, now renamed BUFARMA, draws inspiration from traditional aluminium milk urns. Infusing a subtly twisted and blurred gradient into the packagedesign helped Grant nod ever-gently to guts. This nods to the brand's key ingredient while offering an eco-friendly, recyclable alternative to glass.
Designer Kira Koroknai explains how she devised packagingdesigns for a limited-edition wine label. Kira Koroknai is a Budapest-based freelance designer, with a focus on branding, packaging and editorial design. Her latest packaging project is a special-edition wine label made for Glug Wine Club Scotland.
By becoming a brand identity designer, you contribute to building strong brand recognition, fostering emotional connections, and helping businesses stand out in a crowded marketplace. PackagingDesign Enter the realm of packagingdesign, where artistic creativity meets practical functionality.
Having since sharpened his illustration and visual design skills at art school, he now juggles freelance work with client projects covering everything from packagingdesign to motion design and illustration. Kefan Shi's artistic ambitions can be traced right back to his childhood spent reading comics.
Tte de la Course was asked to develop a name, packagedesign and campaign, explains Ruud Cuijpers, creative director. Three Trappist breweries La Trappe in the Netherlands, Tynt Meadow in Leicestershire and Zundert also in the Netherlands joined forces and decided to brew a beer for a good cause.
Based in Chichester, this full-service branding and packagingdesign studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave".
All of Raw Perfection's packaging – designed by Everland – is made of natural materials, such as glass or aluminium, while the small plastic parts used in pumps and caps comprise recyclable materials. The outer packaging is made from FCS-certified and 100% recycled paper.
Logo and illustrations The visual system is based on the concept of 'Postcards': a collection of beauty products designed to emotionally transport consumers to different places and moments through evocative scents and textures. Inviting packagingdesign and product names such as 'Clear Skies' and 'Icy Peaks' reflect serene places in nature.
Meanwhile, the main challenge with packagingdesign was getting the most impact on unboxing while minimising waste. The primary typeface is Moderat , whose low-stroke contrast and subtle detail provide a timeless quality suited for body text and large headlines.
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Packagingdesign On-pack, the brand builds on its reputation in the on-trade by retaining its striking colour palette and dialling up the zesty flavour profiles with fruity, gold, and spot illustrations.
I have made inspiration showcases for all kinds of design subjects, but one theme I least expected to provide such a variety of artistic styles was the sport of Boxing!
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