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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

Marketing 466
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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. If you work in packaging design, you need to know about Pentawards. And Jon Rathbone, packaging design lead at Meta. Join the Pentawards Festival 2022!

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Hesign creates a unique, fiery and vibrant package design for Zeitgeist Coffee Factory Museum

Creative Boom

What's the role of packaging design? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. With this in mind, Hesign wanted to give a point of difference to this package design project.

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JDO serves up deliciously disturbing ice cream concept for Halloween

Creative Boom

Think sweet cherries paired with bold garlic, vanilla ice cream swirled with pickles and hot caramel sauce infused with ghost peppers – combinations designed to intrigue and unsettle in equal measure. The packaging design amplifies the macabre concept through coffin-shaped tubs adorned with a cameo of the deranged creator.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

The brand's packaging design, now renamed BUFARMA, draws inspiration from traditional aluminium milk urns. Infusing a subtly twisted and blurred gradient into the package design helped Grant nod ever-gently to guts. This nods to the brand's key ingredient while offering an eco-friendly, recyclable alternative to glass.

Brand 458
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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packaging design course.