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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. If you work in packaging design, you need to know about Pentawards. And Jon Rathbone, packaging design lead at Meta. Join the Pentawards Festival 2022!

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Hesign creates a unique, fiery and vibrant package design for Zeitgeist Coffee Factory Museum

Creative Boom

What's the role of packaging design? For Hesign , an art director, graphic designer and typographer based in Shenzhen, China, the role of packaging is to surprise – or in other words, to go beyond the expected. With this in mind, Hesign wanted to give a point of difference to this package design project.

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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packaging design course.

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Top 10 Packaging Design Tips for Captivating Products

Inkbot Design

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! That's right, folks. Are you ready?

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Packaging Design Trends: How to Stay Ahead in the Game

Inkbot Design

Packaging Design Trends: How to Stay Ahead in the Game As the saying goes, “Don't judge a book by its cover,” but let's be honest, we all do it. Packaging is the first point of contact between a product and a potential customer in today's fast-paced, consumer-driven market.