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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. Until now, that brand identity has been very much fragmented.

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25 Best Packaging Design Courses Online (Free & Premium) 2023

Just Creative

Interestingly, ongoing research dictates that product packaging design greatly influences purchasing behavior. For instance, 60 to 90% of how a product is perceived is based on the colors used in the packaging, according to research. Here’s an overview of what to expect inside this brilliant packaging design course.

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Top 10 Packaging Design Tips for Captivating Products

Inkbot Design

Top 10 Packaging Design Tips for Captivating Products Did you know that packaging plays a vital role in influencing purchasing decisions? A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! That's right, folks. Are you ready?

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Colin Coffee Packaging Design by Reesaw Studio

We And The Color

Reesaw Studio created this limited edition packaging design for Colin Coffee. Reesaw Studio is a Chinese design firm with offices in Shanghai and Ningbo. Their creative designers have been commissioned to work on a limited edition gift box packaging design for Colin Coffee. All images © by Reesaw Studio.

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Food Packaging Design: The Hidden Persuader on Your Shelves

Inkbot Design

Food Packaging Design: The Hidden Persuader on Your Shelves You could be wandering down the cereal aisle, and WHAM! People, that’s the magic of good packaging design. So, come along with me on this delicious journey through food packaging design. Why Does Packaging Design Matter So Much?

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Beverage Packaging Design: Trends & Examples

Inkbot Design

Beverage Packaging Design: Trends & Examples Beverage packaging design is vital across many aspects of the industry. The design doesn't just need to contain and protect the beverage and transport, dispense, store, identify and differentiate it from rivals. Beverage packaging design is a powerful marketing tool.