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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

In case you didn't know, Pickleball is a paddle sport enjoyed by millions worldwide. Founded in 1965 on Bainbridge Island, WA, pickleball has quickly become the fastest-growing sport in the USA. The final designs also incorporated influences from the 1980 American sports comedy Caddyshack and Wes Anderson's more recent movies.

Branding 449
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Lightning strikes with Nomad's designs for sports betting brand Betano

Creative Boom

Betano is focused on online sports betting, and if the name rings a bell, it's probably because it was a main sponsor of Euro 2024. They also sponsor several football teams across Europe and Brazil, including Aston Villa, Porto, Sporting Lisbon, and Benfica. Nomad have a lot of form in this area.

Sports 438
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Thisaway incorporates shapes of the sport into Padel Social Club’s identity

Creative Boom

Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK. Despite its accessible and social nature, padel has not yet taken off in the UK as it has with its European racquet-sport counterparts.

Sports 529
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Thisaway rebrands London kids' sports provider to unify its offerings

Creative Boom

The Foxes Club is one of London's leading providers of sports classes, camps and academies for kids. It leans into the sporting vernacular and the language of coaching, which helps with internal buy-in and resonates with kids of all ages. The team took inspiration from the crests and shields of sports teams and added a playful twist.

Sports 459
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We Know Our Place: BBC Creative's new short film celebrates women in sport

Creative Boom

The BBC's BAFTA award-winning creative agency is behind a new film celebrating women in sport. The film highlights the passion, dedication and success of female athletes, from young girls finding their calling, to famous sports stars including Lucy Bronze, Kadeena Coz, and Nat Sciver.

Sports 505
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Graphic Hunters: Pushing the Boundaries of Sports Visual Identity

Abduzeedo

Graphic Hunters: Pushing the Boundaries of Sports Visual Identity abduzeedo 1107—24 Explore how Graphic Hunters’ visual identity redefines sports branding through innovative design inspired by fashion and art. Graphic Hunters, a Dutch studio dedicated to sports branding, isn’t playing by the typical design rulebook.

Sports 87
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Sports stars, stand aside: these new sneakers celebrate creatives instead

Creative Boom

It generally tends to be sports stars who get this kind of honour, and even then, only if you're at the very top of your game. The agency is built to work with clients in moments of transformation, and this project allowed them to bring a strategy to life holistically through the product and the marketing." But artists?

Sports 469