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How to differentiate yourself as a creative in a saturated market

Creative Boom

One is a self-congratulatory promo about some work that's just gone live, full of bland statements and hashtags like #winning. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. But think about it.

Marketing 394
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How Behavioral Economics and Digital Marketing Influence Decisions

Inkbot Design

How Behavioural Economics and Digital Marketing Influence Decisions Think of a bustling digital marketplace where massive amounts of data and human psychology intersect like a crowded Central European town square (did anyone say Prague?) Today, behavioural economics is applied in diverse fields, from public health to finance to marketing.

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Common problems creatives are facing this autumn, and how to solve them

Creative Boom

Market saturation and fierce competition This autumn, one of the biggest concerns among creatives is the increasingly saturated market and the resulting intense competition for jobs and clients. Graphic designer and illustrator Emma Rodriguez expresses this frustration: "The job market in the creative industry is so competitive.

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Where's the best place to work as a creative: agency, in-house or freelance?

Creative Boom

I was coming from a self-taught background, and it gave me a really good grounding in not only getting to grips with the technical, production side of the job and new ways of working in the software but also in working with a team of people, interpreting briefs and the like." But it's important to note that freelancing is not for everyone.

Freelance 429
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The Cutting Edge of Healthcare Marketing Trends and Tactics

Inkbot Design

The Cutting Edge of Healthcare Marketing Trends and Tactics Hey there! In our fast-paced world, healthcare marketing constantly evolves to keep up with emerging tech, new patient expectations, and industry shifts. 2024 is a pivotal year for healthcare marketers looking to connect with tech-savvy, wellness-focused patients.

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Omnichannel Fitness Marketing Strategies [2024 Update]

Inkbot Design

Omnichannel Fitness Marketing Strategies [2024 Update] The fitness industry has experienced a significant transformation in recent years. As consumer behaviour shifts to a digital-first mindset, fitness brands must adapt their marketing strategies to effectively stand out and engage their target audience.

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Annabel Wright on how self-publishing could empower women in business

Creative Boom

In a world where business books are predominantly written by men, Annabel Wright of Whitefox Publishing explores how joining the dots with independent self-publishing could provide the perfect platform for female-identifying entrepreneurs who want to share their professional voice. A springboard for success.