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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

She has collaborated with everyone from Lululemon to Hutchins Center at Harvard University and the Abu Dhabi Department of Culture and Tourism. Massive Change had just been exhibited, and the show's book was published. Can Marketing Save the Planet? I love these kinds of multi-logues; this one is done really well.

Brand 433
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Why brand portals are the future of brand building

Creative Boom

With brands having so many different touchpoints across so many different and varied global markets, maintaining consistency while allowing flexibility for local adaptations can seem like a monumental challenge. They also speed up the process of creating and publishing assets. But in practice, that's easier said than done.

Branding 504
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Illustrator and designer Molly Maine on how to run a creative career while travelling the world

Creative Boom

Molly Maine is single, living alone in London, and working full-time in publishing. Molly had studied illustration at university and only found herself in design and marketing jobs due to their security. "I But something isn't right. Quit and travel the world. This may sound like a rash decision, but it had been building for some time.

Travel 488
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Nation Branding: Building Identity and Influence on the Global Stage

Inkbot Design

Much like corporations utilise branding to differentiate themselves, countries increasingly focus on developing and promoting their national brands to boost investment, tourism, talent attraction, and overall competitiveness. The strategies, tools, and approaches will be analysed, from tourism slogans to public diplomacy campaigns.

Tourism 98
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30+ Best Business Ideas to Start Your Own Company

Inkbot Design

Market Demand Research the target market to determine if there is sufficient demand for the product/service and if the market has growth potential. trillion global ecommerce market. Social Media Management & Marketing Every brand needs social media help – making this field ripe with business opportunities.

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Q&A with Jacob Cass on Designing the Logo for San Francisco

Just Creative

Read the interview below, originally published on Logo Inspirations. JUST Creative was tasked with designing the official logo design and branding for San Francisco , USA in collaboration with Miles Partnership, marketing destination specialists. View the full Case Study. Watch Video of the Design Process (1hr).

Agency 109
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15 Part-Time Business Ideas Worth Pursuing

Inkbot Design

Time will be needed to plan, get funds together, register, and market your new venture. This type of employment is driven by content marketing that increases traffic and conversions in the digital era. Many website builders offer free plans, and you can make money through affiliate marketing and advertising revenue.