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Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens

Creative Boom

As a starting point to encapsulate the institution, the agency created a singular idea for the brand: 'Do right by nature' – a reference to studying nature, protecting it, learning from it and enjoying it. A call to action, spotlighting the leading work of NYBG and acknowledging the active role of nature itself.

Branding 531
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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

Zoos increasingly see themselves as champions of the natural world, helping protect endangered species and educate the public about environmental destruction. It references the zoo's history of supporting critically endangered Eastern Black Rhinos, which dates back to 1999, and helped to breed a rare calf.

Education 518
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Northern Block shares its love for the marker pen with new experimental typeface, Hubsch

Creative Boom

Armed with a rich melting pot of ideas from historical references and his fascination with artists who draw with marker pens, Jonathan's experimental typeface began its journey with his memory of watching Tony Hart from the children's BBC show Take Hart (1977-1983) drawing with a chisel tip marker. Hubsch is available to licence here.

Fonts 451
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30 Bulletproof Marketing Strategies for a Thriving Business

Just Creative

Whether you’re a seasoned business owner or just starting out, an essential way to grow your business is to be consistent with your marketing efforts. Learn how to drive affiliate marketing conversions with content. A good way is to integrate your website with an email marketing tool that automatically stores these contacts.

Marketing 293
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Nguyen got his start in sports marketing but became fascinated by the emerging world of esports and gaming culture.

Agency 498
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A great list of data visualization tools you can use on a website

Designer Daily

The public adaptation of Scene is allowed to use for anybody searching for an incredible method to make information representations that can be utilized in an assortment of settings. Klipfolio is one of the most famous and best data visualization tools you will find on the market. To put it shortly, Tableau is a beast. Dashboards.

Marketing 362
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Robot Food cuts the confusion around debt with a new identity for StepChange

Creative Boom

Looking closely at the brand, Robot Food discovered that StepChange's funding comes from the government and lenders rather than public donations. At the same time, StepChange needed to position itself as a leading authority for lenders to give their support and refer any clients who might need help with debt.

Branding 491