Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens
Creative Boom
JANUARY 31, 2024
As a starting point to encapsulate the institution, the agency created a singular idea for the brand: 'Do right by nature' – a reference to studying nature, protecting it, learning from it and enjoying it. A call to action, spotlighting the leading work of NYBG and acknowledging the active role of nature itself.
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