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Good Habit builds serene brand identity for AI marketing tool, Wonda

Creative Boom

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. They wanted their customers to love the brand, not just the product, deeply." Chris provides context about why this was so important.

Marketing 517
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Innovative packaging design unites Coop brand across four markets

Creative Boom

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

Marketing 459
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

Freelance 545
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6 Tips for Selling Your Design Products

Designer Daily

You’ve been working tirelessly on creating your design products, and now you’re ready to share them with the world. But how do you ensure that your products don’t just sit on your digital shelf gathering virtual dust? In this article, we’ll provide six key tips to help you successfully sell your design products.

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Lauren Ly's obsession with mini markets spills out into Japanese ukiyo-e style illustrations

Creative Boom

If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. They're a tiny world full of perfectly packaged and exactly aligned products.".

Marketing 488
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GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers

Creative Boom

Punchy, powerful, and evocative of the 'just-one-more' nature of the pick 'n mix sweets that inspired Candy Con, this multi-coloured marketing drive skilfully demonstrates the controller's mix-and-match potential. As well as being a beautifully-realised idea, it's also a canny business move.

Marketing 531
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New Theory's quirky and eye-catching branding aims to shake up the wine market

Creative Boom

Wine is a tough market to break into. Charlie and Thom looked to the old methods of winemaking but took a revolutionary approach to marketing, for instance, throwing raves instead of tastings. This fresh approach helped them tap into new audiences and build a strong community around their product.

Marketing 440