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The new identity consists of a subtly refined brand mark, an updated colour palette, new iconography and pattern libraries, and pack visuals. From product staging to e-commerce and digital storytelling, it allows scope for inspiration at every stage of the customer experience." "E45
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The talk puts recent events in context and explains how they repeat a pattern that echoes throughout history. Each film required a year to create and would not have been possible without the commitment, talent and drive of our creative and production teams. But ultimately, we were happy when Ray saw the final product.
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