Remove Marketing Remove Networking Remove Portfolio
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A helpful guide to marketing for creative freelancers who want to quit Instagram

Creative Boom

If IG has become too exhausting, what marketing alternatives are there? We've had more than a decade of chasing 'likes' and trying to keep up with the changing social networks. If you're looking for free or affordable options to market yourself, don't fret! We explore some options. Do we really want to stay on the treadmill?

Freelance 545
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

Add the human touch "Art directors commission people as well as a portfolio, and I think even more so now in the age of AI, it's absolutely vital to make sure you put yourself into your work," says freelance illustrator, Ollie Hirst. "If Nurture these relationships and build a network of repeat clients who can recommend you in the future.

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Tips from a marketing expert on how to sell yourself as a graphic designer

Creative Boom

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" You also have to be able to sell yourself, keep up to date with social media, maintain your own website, be your own IT, be your own HR department, network like crazy, and somehow find time to eat and sleep. We've all been there.

Marketing 493
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Designer Suvani Dave on the joy of storytelling and how to navigate the creative jobs market

Creative Boom

The job market can be a scary place for new graduates. I continuously worked on building up my portfolio! It's important to have a strong portfolio that showcases your skills and demonstrates your ability to solve real-world design problems. A portfolio can tell a person much about you just from a glance!

Marketing 501
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Practical steps creatives can take when freelance work goes quiet

Creative Boom

I reach out to my network and see how they are doing," he explains. And it makes my job more social and fun." "After having a little panic that I'll never get any design work again, I'll settle down to catching up on marketing; I'm currently updating my media kits." I then look to filling those gaps with new portfolio samples."

Freelance 526
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'It's bad, it's gone quiet': how to rescue your freelancing if this is happening to you

Creative Boom

And as a freelancer, a lot of that is down to marketing. Specifically, marketing yourself and your personal brand. But how you market yourself will be the deciding factor for clients when choosing you over your competitors. Marketing director Katie Kelly agrees. Build an amazing network, and you'll always find work."

Freelance 529
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Standout recent projects include a stunning rebrand for Nike Run, recharging Nike by going back to its roots: running as the soul of Nike, and an identity refresh for Vevo, which reinforced the world's largest music video network as both an expert in the space and a champion of the artists it showcases.