GameStop and WMH&I shake up the gaming market with customisable candy-themed controllers
Creative Boom
APRIL 24, 2024
Launched with a campaign that spans print, social media, digital, and in-store, Candy Con is making itself known with the tagline 'Create. Alex Jones, director of Private Brand at GameStop, adds: "Working with WMH&I and Branded has been instrumental in our journey to identify and capitalise on a clear market opportunity.
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