Inkbot Design

NOVEMBER 9, 2024

How Behavioural Economics and Digital Marketing Influence Decisions Think of a bustling digital marketplace where massive amounts of data and human psychology intersect like a crowded Central European town square (did anyone say Prague?) Today, behavioural economics is applied in diverse fields, from public health to finance to marketing.

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Canny

AUGUST 3, 2021

You would have heard of the word ‘marketing’ and will probably know someone who works in this field. But what does marketing actually mean? And more to the point, what do marketers actually do? One of the biggest problems with defining a marketing job description is that there’s so much to talk about.

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Inkbot Design

JULY 6, 2023

15 Tips for Effective Marketing Materials: Captivate, Convert, and Conquer Welcome to an exciting article that delves into the fascinating world of effective marketing materials. Whether you're a seasoned marketer or just dipping your toes into the vast ocean of advertising, you're in for a treat.

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Marketing Marketing Arts and Crafts Brand 136

Inkbot Design

MAY 22, 2023

Graphic Design in Digital Marketing: Driving Engagement, Conversions, and Brand Success As you swipe through your feed, that one ad grabs your attention. That's the magic of graphic design in digital marketing— a combination that's taking the business world by storm. So, what does all of this mean for marketers?

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Graphic Design Marketing Marketing Digital 145

Inkbot Design

MAY 4, 2024

Nonprofit Marketing: How to Spread Your Message You are aware that your nonprofit is changing lives. Strategic nonprofit marketing is the answer — sharing your story and demonstrating impact so that it connects with the audience and compels significant involvement. All this noise can easily drown out our voices, though.

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Inkbot Design

AUGUST 24, 2024

How Great Design Helps Your Content Marketing Strategy Imagine standing in a farmer’s market. Now, let’s talk about content marketing strategy; it’s not much different from the farmers’ market scenario I described. And that is the “golden ticket” in content marketing. That is what design can do.

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Inkbot Design

MARCH 4, 2024

The Essential Guide to Hospitality Marketing You're in the hospitality business, selling experiences, memories, and excellent service. Your marketing efforts need to capture that magic and entice potential guests. Hospitality marketing amplifies your brand story, personality, and unique hospitality experience across multiple channels.

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Marketing Marketing Travel Media 98

Inkbot Design

MAY 21, 2024

Holiday Marketing: Sleigh Your Sales Strategy Oh, the holidays – that enchanting season when the world becomes a little brighter, bellies a little fuller and wallets… well, a little lighter. And that’s where holiday marketing comes in, ya filthy animals – your secret weapon to sleighing the competition. But for businesses?

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Marketing Marketing Production Brand 96

Inkbot Design

FEBRUARY 29, 2024

How to Manage a Marketing Budget A marketing budget is a plan that outlines the costs associated with marketing efforts over a specific period. A well-managed marketing budget is critical for any business wanting to grow and succeed. Setting your overall budget guides the scope of marketing activities possible.

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Marketing Marketing Media Advertising 96

Inkbot Design

FEBRUARY 17, 2024

Direct Mail Marketing: A Comprehensive Guide Imagine a world where your marketing efforts could reach the hands of your target audience directly. That's the power of direct mail marketing, a tried and true method that has stood the test of time. What is Direct Mail Marketing?

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Inkbot Design

APRIL 20, 2024

Ethical Marketing Trends in 2024 and Beyond According to a study, 81% of customers believe companies should help save the environment. It is imperative to bolster the marketing aspect of ethical branding with additional ethical endeavours. But it comes from various aspects of marketing, privacy, and taking care of the environment!

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Marketing Marketing Media Brand 96

Inkbot Design

APRIL 30, 2024

How Enhanced UX Transforms Photography Marketing Photography has changed so much because of digital technology. In this blog post, we look at how investing in user experience can help transform photography marketing strategies and enable photographers to stand out. 10 Tips for Photography Marketing & UX 1.

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Inkbot Design

SEPTEMBER 28, 2023

Integrated Marketing: Boost Your Marketing Strategy Integrated marketing is a holistic approach that uses different channels to convey a consistent message and connect with consumers. It involves coordinating various marketing activities to create a unified brand experience.

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Marketing Marketing Publication Media 98

Inkbot Design

APRIL 14, 2023

Content Marketing Guide: Strategies and Tips for Success Content marketing has become an integral part of every marketing strategy nowadays. This guide will walk you through the essentials of content marketing, providing you with valuable insights, strategies, and tips for success.

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Marketing Marketing Media Infographics 138

Canny

MAY 15, 2024

In a saturated market where everyone is shouting their message, brand differentiation is a fundamental strategy to help you stand out. A saturated market is one where too many companies are fighting for the same pool of customers, meaning the value of a product or service is often missed.

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Marketing Marketing Brand Branding 148

Graphic Design Junction

AUGUST 31, 2023

Secrets of digital marketing is the process of using digital channels to reach and engage with your target audience. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, email marketing , and paid advertising. Content is king in digital marketing. ” 5.

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Marketing Marketing Digital Media 117

Graphic Design Junction

JULY 22, 2024

In 2024, digital marketing continues to evolve at an unprecedented pace, shaped by technological advancements and changing consumer behaviors. This article explores the latest trends in digital marketing , providing insights into how companies can stay ahead in a competitive landscape.

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Marketing Marketing Digital Advertising 107

Inkbot Design

AUGUST 11, 2023

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

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Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines like a diamond in a coal mine.

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Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 8, 2024

30+ Video Marketing Tips: The Complete Guide Video content has become an essential part of any modern marketing strategy. With platforms like YouTube and the rise of video across social media, video marketing presents a significant opportunity for brands looking to engage their target audience.

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Inkbot Design

FEBRUARY 24, 2024

Snapchat Marketing: The Guide for Businesses Snapchat has evolved from a fun, temporary teen platform to a powerful brand marketing tool. However, marketing on Snapchat requires a unique approach compared to other social platforms. Now, let's explore how brands can effectively market to Snapchatters in 2024.

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Marketing Marketing Brand Branding 98

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. Marketing luxury products and services require a specialised approach that balances these brand attributes while understanding luxury consumers and trends.

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Marketing Marketing Brand Branding 96

Inkbot Design

JANUARY 24, 2024

21 Best Marketing Tools to Grow Your Business Marketing is essential for business growth. Just as gardeners use tools to nurture plants, marketers use tools to cultivate customers. This comprehensive guide features the 21 best marketing tools to help your business blossom. Best of all, it's free!

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Inkbot Design

MAY 27, 2024

The Magic of a Brand Video Marketing Strategy Have you ever seen a mind-blowingly fantastic video? This is what a successful brand video marketing strategy is made of. Serious thought must be given to crafting each idea with creativity and even video marketing wizardry. 86% of businesses use videos as a core marketing tool.

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Marketing Marketing Brand Branding 105

Inkbot Design

APRIL 20, 2023

Website Marketing: A Comprehensive Guide In today's increasingly digital world, marketing strategies have evolved to focus predominantly on online platforms. A website is the nucleus of this presence and forms the foundation of a comprehensive digital marketing campaign. However, merely having a website is not sufficient.

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Marketing Marketing Advertising Advertising 111

Inkbot Design

JANUARY 23, 2024

Co-Marketing: A Powerful Strategy for Business Growth Co-marketing, partnership marketing, or alliance marketing is an innovative approach for dramatically increasing the reach, exposure, and resources available to participating businesses. This ensures mutual benefit. This keeps the partnership accountable.

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Marketing Marketing Brand Branding 98

Inkbot Design

DECEMBER 9, 2023

Custom Illustrations in Branding and Marketing Illustrations can be a powerful tool in branding and marketing. This comprehensive guide will explore how custom illustrations can be leveraged across branding and marketing to captivate customers and bring brands to life.

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Inkbot Design

MARCH 13, 2023

9 Common Digital Marketing Mistakes You Need to Avoid Are you worried that your attempts at digital marketing aren't working? This article will look at nine common errors that organisations make while using a digital marketing strategy and how to avoid them. Suppose you don't have a solid marketing strategy.

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Marketing Marketing Digital Internet and Software Development 145

Inkbot Design

JUNE 27, 2023

Marketing Project Management: Strategies for Success Picture this. If you're a marketing manager, this might sound like an average day in the office, and the term ‘project management' is likely something you're familiar with. But how effectively are we managing our marketing projects?

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Project Management Marketing Marketing Production 144

Inkbot Design

SEPTEMBER 22, 2023

The Ultimate Guide to Storytelling in Marketing Storytelling in marketing is a powerful tool to engage audiences. Importance of storytelling in marketing Storytelling is critical in marketing. This builds loyalty and helps your message reach across all marketing channels. This drives loyalty and sales.

Marketing 98

Marketing Marketing Arts and Crafts Brand 98

Inkbot Design

NOVEMBER 3, 2023

NGO Marketing: Engaging Donors and Creating Movements Non-governmental organisations (NGOs) play a vital role in society. It demands strategic marketing to engage donors, volunteers, and advocates. Rather than seeing marketing as a necessary evil, NGOs must embrace it as the engine for change. The same applies to NGO marketing.

Marketing 105

Marketing Marketing Arts and Crafts Media 105

Inkbot Design

FEBRUARY 6, 2024

Digital Art Marketing: How to Develop a Strategy The world of art is rapidly adapting to the digital age. As consumer behaviours and technology continue to evolve, artists and galleries must embrace digital art marketing to connect with new audiences and art buyers. Social media and digital content improve discoverability.

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Marketing Marketing Digital Art 98

Inkbot Design

APRIL 5, 2023

Affiliate Marketing for Beginners: How to Start with Zero Investment Do you want to penetrate the affiliate marketing world and suggest products like your favourite blogger but don't know how or where to begin without investing in advance? From the basics of affiliate marketing to making money online. You got lucky today.

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Marketing Marketing Programming Production 128

Inkbot Design

OCTOBER 7, 2023

20+ Effective Affiliate Marketing Strategies for Success Affiliate marketing has become popular for bloggers, influencers, and website owners to earn revenue by promoting products or services. This article will explore over 20 effective affiliate marketing strategies you can leverage as an affiliate marketer to boost your earnings.

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Inkbot Design

AUGUST 20, 2024

Top 10 Guerrilla Marketing Examples: Unconventional Tactics There is a problem for people in marketing now. This is called guerrilla marketing. Be ready to abandon old assumptions and look at marketing from different angles! What is Guerrilla Marketing? The old playbook is out of date.

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Marketing Marketing Advertising Advertising 52

Inkbot Design

JULY 14, 2023

Disruptive Marketing: Unleashing Innovation to Dominate the Market Today, we're diving headfirst into the thrilling world of disruptive marketing and exploring how it can transform how businesses dominate the market. Disruptive marketing might be the secret weapon you've been searching for.

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