Creative Boom

APRIL 24, 2024

Punchy, powerful, and evocative of the 'just-one-more' nature of the pick 'n mix sweets that inspired Candy Con, this multi-coloured marketing drive skilfully demonstrates the controller's mix-and-match potential. As well as being a beautifully-realised idea, it's also a canny business move.

Marketing 531

Marketing Marketing Theme Agency 531

Creative Boom

OCTOBER 6, 2024

Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. For more on this, read our article The introvert's guide to creating video content: how to thrive on social media.

Marketing 450

Marketing Marketing Consulting Client 450

Creative Boom

NOVEMBER 1, 2023

But either way, you may well be thinking in frustration: "I'm a graphic designer, not a marketing expert!" Laura has over ten years of experience in the creative and marketing realm, working with small businesses, designers and freelancers to boost brand awareness and performance. We've all been there. Laura's advice? Start simple.

Marketing 489

Marketing Marketing Graphic Design Graphic 489

Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Tattoos have become commonplace in society and are no longer looked down on in the same way they used to be. founder Stu Jolley and Robot Food founder Simon Forster.

Marketing 472

Marketing Marketing Brand Branding 472

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition.

Marketing 482

Marketing Marketing Brand Branding 482

Creative Boom

JULY 3, 2024

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.

Interior Design 499

Interior Design Architecture Digital Marketing 499

Creative Boom

APRIL 21, 2024

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Nguyen got his start in sports marketing but became fascinated by the emerging world of esports and gaming culture.

Agency 498

Agency Marketing Marketing Brand 498

Creative Boom

FEBRUARY 5, 2024

We're here to challenge the market but do it sustainably. has six products on the market: 'Salmonderful', available in raw, cooked or smoked; 'Tunalicious', raw or cooked; and 'Toramazing', a plant-based version of the ever-famous Greek Tarama. We want to make waves," says Simon Ferniot, CEO & co-founder at OLALA! So far, OLALA!

Brand 512

Brand Branding Production Marketing 512

Creative Boom

APRIL 30, 2024

The rebrand includes a refreshed visual identity, a new feature entitled Opening Moves, and a global marketing campaign aimed at reinvigorating the online dating experience for women. We have always taken our lead from the amazing women in our community," says chief marketing officer Selby Drummond.

Marketing 460

Marketing Marketing Illustration Illustrator 460

Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. Today, Trivago is announcing its new brand evolution, which aims to improve its distinctiveness and adoption in the market.

Travel 469

Travel Marketing Marketing Brand 469

Creative Boom

JUNE 16, 2024

Spotify Mix will be used across all its apps, desktop experiences, branding and marketing materials moving forward. New typographic direction Thomas Huygen, Chief Marketing Officer at Spotify, expresses his enthusiasm for the new typographic direction. "At From what we've seen so far, it's going to do a brilliant job.

Arts and Crafts 451

Arts and Crafts Fonts Marketing Marketing 451

Creative Boom

JANUARY 31, 2024

The marmite property player is back for round two with a renewed focus on shaking up the housing market. Subconscious or not, contemporary consumers across all parts of the market have high expectations of design," says Kristoffer Sølling, founder and creative director of Regular Practice. "We billion to being sold for £1 last year.

Agency 450

Agency Marketing Marketing Brand 450

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Following the recent sale of its digital commerce and product design businesses, Ascential has become more streamlined and focused on events serving the marketing and fintech industries.

Patterns 451

Patterns Agency Brand Branding 451

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

Marketing 264

Marketing Marketing Brand Branding 264

Creative Boom

JULY 4, 2023

Visual ambassadors As The Conran Shop continues to expand in existing and new territories, including Japan, Korea, Asia and the Middle East, the new brand architecture needed to accommodate the unique characteristics in each market whilst staying true to The Conran Shop's overarching identity.

Architecture 541

Architecture Marketing Marketing Brand 541

Creative Boom

APRIL 8, 2024

Before approaching A LINE, Rotate had already developed the product and worked with Israeli-based brand consultancy SIDE ST to establish a strong, actionable positioning and go-to-market strategy. The site was designed through UX and UI as a functional mock-up in Figma, and then built out in Webflow.

Marketing 502

Marketing Marketing Brand Branding 502

Creative Boom

MARCH 21, 2024

Through extensive desk research, social media monitoring, and AI evaluation provided by Amp's Sonic Hub tech platform, the studio has analysed and ranked the top 50 alcohol brands by their use of music and sound (over the last 12 months) based on the top five brands from each sector by market share.

Brand 476

Brand Branding Marketing Marketing 476

Creative Boom

MARCH 25, 2024

Early on, the studio noticed that the recent surge of interest in the game brought a number of brands into the market, however, Thisaway creative director Graeme Cook thinks that most of them are "quite functional" and were designed for "mass appeal". This meant developing customer archetypes and examining their associated psychographics.

Sports 529

Sports Brand Branding Photography 529

Creative Boom

NOVEMBER 6, 2024

By thoroughly understanding the market landscape, target audience, and client goals, we can develop creative solutions that are both innovative and strategic," Vander Herberg explains. Our collaborative approach not only sharpens our ideas but also fosters a shared sense of ownership within the team."

Client 481

Client Agency Tourism Brand 481

Creative Boom

DECEMBER 3, 2024

McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs. It means that it can identify specific contexts or occasions related to this.

Portfolio 415

Portfolio Print Fonts Production 415

Creative Boom

FEBRUARY 4, 2024

Isobel Boyce, GOOD's associate creative director, says: "Our tone of voice needed to stand out in a crowded market and inspire response. This led GOOD's team to take inspiration from aerial shots of wetlands when creating an own-able visual language to help build brand equity in a saturated conservation charity market.

Brand 460

Brand Branding Agency Marketing 460

Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. In this case, the client wants to pursue a 'less is more' approach to disrupt the often confusing and fragmented skincare market. The 'less is more' concept is a powerful one in design.

Brand 461

Brand Branding Production Arts and Crafts 461

Creative Boom

SEPTEMBER 8, 2024

Since 2009 Epidemic Sound has been providing a simple solution for content creators, marketers, and businesses looking to harness the power of music without the headaches of licensing and rights management. Licensing music directly from artists or agencies can be expensive, a legal minefield, and just a massive headache.

Agency 498

Agency Brand Branding Client 498

Creative Boom

SEPTEMBER 24, 2024

So Ostermoor, a historic mattress brand with roots dating back to 1853, needed to steer a careful balance between positioning itself as a standout player in the modern direct-to-consumer (DTC) mattress market while honouring its rich history.

Brand 327

Brand Branding Arts and Crafts Marketing 327

Creative Boom

JUNE 11, 2024

And so what we end up producing often feels like fake marketing BS, at least to ourselves. Markets, conventions, pop-ups and really anywhere that will let me come and set up my weird mix of artsy fartsy things. Don't try to be someone you're not, just to follow marketing advice or trends. So, how should you go about it?

Brand 451

Brand Branding Client Arts and Crafts 451

Creative Boom

JUNE 30, 2024

Agimal notes that the brand also needed to "reflect how it has evolved to the market's needs as much as how it fits within the British Land experience and offer". From the offset of this new project, Storey's goal was to better represent its locations, office spaces, environment, and values.

Inspiration 469

Inspiration Brand Branding Infographics 469

Creative Boom

SEPTEMBER 16, 2024

The market dynamics had shifted significantly during the pandemic," explains Piëtke. This necessitated a careful strategy to carve out a new market position that would enable Anton&Anton to thrive beyond the capital area, where brand recognition was minimal.

Brand 461

Brand Branding Illustration Illustrator 461

Creative Boom

MAY 20, 2024

WQ&S approached LOVE after building up a large stock of high-aged Scotch whiskies, asking for their expertise to help them develop a fresh, new brand proposition fit for the modern market. However, the studio identified a niche creative gap in the market.

Brand 440

Brand Branding Coding Agency 440

Creative Boom

SEPTEMBER 4, 2024

Market saturation and fierce competition This autumn, one of the biggest concerns among creatives is the increasingly saturated market and the resulting intense competition for jobs and clients. Graphic designer and illustrator Emma Rodriguez expresses this frustration: "The job market in the creative industry is so competitive.

Self-employed 440

Self-employed Client Marketing Marketing 440

Creative Boom

JUNE 5, 2024

With brands having so many different touchpoints across so many different and varied global markets, maintaining consistency while allowing flexibility for local adaptations can seem like a monumental challenge. These range from general marketing assets to templates the HR team uses to create job post adverts for social media.

Brand 503

Brand Branding Templates Marketing 503

Creative Boom

MARCH 18, 2024

Inntravel marketing director Sara Fussy praises SomeOne's structured approach and how the team utilised "customer research, team interviews and a deep review of Inntravel's position in the market to come up with a renewed purpose that has significantly raised the bar and created a real buzz".

Travel 493

Travel Brand Branding Illustration 493

Creative Boom

MAY 7, 2024

Co-working is an increasingly saturated market," says Nathalie Crease of Fiasco Design. Fiasco delved deep into the essence of what it means to be a member," says Danie Stinchcombe, marketing director at Gather Round. The refreshed branding is organised under the strategic banner "we're more creative together".

Networking 537

Networking Brand Branding Agency 537

Creative Boom

OCTOBER 13, 2024

SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market. With so much goodwill on the market, the client requested that Grant utilise their existing logo in the new brand.

Brand 454

Brand Branding Production Packaging Design 454

Creative Boom

OCTOBER 16, 2023

The outcome was a distinctive revelation that set Hermanos apart within a saturated market. We have received nothing but great feedback on all aspects of the design from our customers and it has really allowed us to stand out in the market." Strategic, creative and bold.

Brand 483

Brand Branding Fonts Vectors 483

Creative Boom

MAY 6, 2024

So, as marketing specialist Nina Cleere advises: "Keep a strict daily schedule. As print-making artist Geneva Puryear says, "I work on admin, website updates, inventory, marketing and other less fun creative tasks. That's certainly the case for marketing and growth strategist Shawneé Owens. Write a three-part to-do list.

Freelance 477

Freelance Freelance Marketing Marketing 477

Creative Boom

JULY 21, 2024

Some popular choices include: MailChimp : Known for its user-friendly interface and robust analytics, this is a great option for beginners and experienced marketers alike. And bear in mind what artist agent and creative producer Bianca Bramham says about email marketing in general. "My That may sound harsh, but it is fair.

Media 498

Media Marketing Marketing Templates 498