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Is AI really coming for your illustration career? An industry expert weighs in

Creative Boom

In industries like manufacturing or corporate sectors, where creative work may not be a priority, clients might use AI-generated images to fill spaces in PowerPoint presentations or to make annual reports look less boring. Are those the kinds of clients you want to work for?

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The Ultimate Guide to Manufacturer Branding, Marketing, and Website Design

Canny

When it comes to manufacturer branding, there’s sometimes not a lot to get excited about. It’s fair to say companies in this sector often don’t place much value on the importance of branding, and many still prefer to rely on word of mouth marketing and referrals to attract new business. How manufacturers can sell directly to consumers.

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10 Must-Know Digital Marketing Trends for 2024: A Comprehensive Guide

Graphic Design Junction

The digital marketing landscape is a constantly evolving beast. As we navigate 2024, several key trends are poised to reshape how businesses connect with their target audience and achieve marketing goals. The Rise of AI-Powered Personalization: Artificial intelligence (AI) is no longer a futuristic concept in marketing.

Marketing 286
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

One key objective was to strengthen the link between GF Smith and its sub-brands, particularly Colorplan, which is widely recognised in international markets but often seen as separate from its parent company. It was time to reframe the brand to speak to today's creative community and the next generation."

Brand 288
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New Genre designs identity, platform and website for new design standards tool

Creative Boom

Follio was created to fill a gap in the market for architecture and interior design tools. The intent behind Follio was to fill a gap in the market for architects and interior designers who had no guideline tools for their standards, specifications, and documentation. Its no-nonsense identity allows the platform itself to shine.

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Blond develops sustainable and luxurious packaging for Daisyface

Creative Boom

Naturally, this revolutionary product deserved a revolutionary design that could convey the premium ingredients and stand out in a very saturated market. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.

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Pro-Ject Shares the Art of Building Stellar, Affordable Turntables

Design Milk

Recently, Design Milk sat down with Jakob Dirnberger , Art Direction and Marketing at Pro-Ject, to discuss their approach to designing stylish yet affordable turntables. No other manufacturer has such a wide range of products with so many different configurations and colors as we do. Many manufacturers still make mistakes.

Art 299