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How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. The sheer scale of their ambition, determination and vision inspired us every day," she adds. "We But behind the scenes, there's a lot more going on.

Education 518
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The best podcasts for creative inspiration in 2025

Creative Boom

Image licensed via Adobe Stock Fuel your creative fire with these hidden audio gems, which offer practical advice, inspiration and fresh perspectives to inspire the modern professional. With so much white noise online these days, finding genuine inspiration can be a challenge.

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Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic. It's pickleball, after all."

Branding 448
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British Airways celebrates 100 years of flying to India through illustration

Creative Boom

The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. For the editorial, BA required a set of six colourful, patterned illustrations to accompany the various sights highlighted in the article. million TikTok posts.

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Sam Wilde's complex patterned worlds explore the tension between organic & human-made

Creative Boom

Precarious Pangolins – Carnival (Detail) © Sam Wilde In the four years since graduating from the Royal College of Art in London, Sam Wilde has won numerous prestigious awards for his intricate fine art patterns and enjoyed collaborations with brands such as Apple, John Lewis, Liberty and the Turner Contemporary. A feast for the eyes.

Patterns 508
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Illustrator Katie Smith on drawing comforting characters that inspire creativity

Creative Boom

These fun and cartoon-like drawings allow her to experiment with bright colours, dynamic patterns and random themes. With so many inspiring artworks being created daily, it's easy to feel overwhelmed and as you will never find your voice." And rather than being intimidated by her inspirations, she feeds them into her work.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

The piece combines her drawings and digital artwork with Chinese-inspired cut-paper animation and plenty of sounds you'll hear on any Tube journey. The former inspires her creativity, with its galleries, museums, and variety on offer. The London Underground logo animation set. An illustration about creativity for Teen Breathe.