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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies."

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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. A recent example of packaging with a true 'wow factor' is the limited-edition packaging for skincare brand SK-II Pitera, winner of two Gold Pentawards in 2021.

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&Walsh's branding for Bombay 99 is inspired by a single droplet from the new drink

Creative Boom

The New York studio, founded by Jessica Walsh in 2019, took inspiration from a single droplet from the Bombay 99 drink to inform the creative throughout. Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line.

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OMSE's charming new identity for Black Bee Honey is inspired by the flight of the bumblebee

Creative Boom

A typeface inspired by the waggle dance of a bee and illustrations that help visualise the location and seasons behind each product – OMSE ends the year on a high with its new identity for a British honey brand that aims to "free the bee". The 3D design was carried out by Matt Gilbert, with product photography by Emilia Cocking.

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Broly Su's graphic illustrations are inspired by a love of hip-hop, basketball and anime

Creative Boom

Atlanta-based graphic designer and illustrator Broly Su brings both his skills together in work inspired by retro toys, hip-hop culture and graffiti. As Broly suggests, hip-hop has been a long-term inspiration. I feel like the graphic design knowledge kicks in when it comes to the composition and layout of my work," he says. "I

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Ourselves helps sugar brand Silver Spoon inspire Britain to get baking

Creative Boom

That's why Silver Spoon, the UK's leading sugar brand, has teamed up with independent creative studio Ourselves to inspire us to get baking, through TV, digital, and outdoor advertising. Packaging and posters The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year.