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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

BigFace Coffee packaging by Zenpack, USA – Platinum Winner © Pentawards 2023 It's that glorious time of year again when the very best packaging designs grace our screens once more as we reveal the winners of the prestigious Pentawards for 2023. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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From Vision to Reality: 40+ Fresh Branding Ideas and Logo Designs for Inspiration

Graphic Design Junction

When executed correctly, logo designs and visual identities work in tandem to reinforce the brand message at every touchpoint, creating a consistent and recognizable presence. Logo designs are a powerful part of this process, acting as visual storytellers that communicate a brand’s values and personality.

Branding 289
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Design Inspiration: Organic Posters, Flyers, and Social Media Graphics

Graphic Design Junction

From organic posters to flyers and social media graphics , the right design inspiration can help you stand out while reinforcing your commitment to nature. The Essence of Organic Design Organic design is all about simplicity, natural tones, and authenticity.

Media 246
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Innovative packaging design unites Coop brand across four markets

Creative Boom

The challenge The scale of this task was huge: over 3,500 products across four countries, each with its own unique brand identity, needed to be unified under a single cohesive design system. As Perniclasputs it, "We've found a very good balance between horizontal and vertical design strategies."

Marketing 466
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Leading designers reveal the biggest trends in packaging design of 2022 so far

Creative Boom

Want to know about the latest packaging trends? Founded in 2007, Pentawards is the leading global platform and community for packaging design. A recent example of packaging with a true 'wow factor' is the limited-edition packaging for skincare brand SK-II Pitera, winner of two Gold Pentawards in 2021.

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5 branding projects redefining health and beauty in October 2024

Creative Boom

The brand's packaging design, now renamed BUFARMA, draws inspiration from traditional aluminium milk urns. This recyclable approach extends to their innovative single-material pump and premium, iridescent foil-blocked outer packaging, all of which are 100% recyclable.

Branding 458
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JDO serves up deliciously disturbing ice cream concept for Halloween

Creative Boom

Think sweet cherries paired with bold garlic, vanilla ice cream swirled with pickles and hot caramel sauce infused with ghost peppers – combinations designed to intrigue and unsettle in equal measure. The packaging design amplifies the macabre concept through coffin-shaped tubs adorned with a cameo of the deranged creator.