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This bold brand idea informs our name, why we exist, how we speak and every decision we make." Logo The event requires a logo that would speak to the idea of futurism while avoiding design cliches around the theme, and remaining clear and legible. We reckon Semi Permanent Studio has done a great job.
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Empathy and pragmatism are the significant themes behind a revamped identity for StepChange, the national debt charity. The work by Robot Food hopes to break down any stigma around managing money. The Leeds-based studio has modernised the branding for StepChange , creating a bold new positioning based on the creative platform 'Debt Happens.
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