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Ultimate list of Content Marketing Tips and Ideas

Canny

This type of marketing involves creating, publishing, and distributing content to either engage, inspire, or educate your audience. It leaves no stone unturned and gives you a clear picture of who you’re trying to engage with your content, whether that’s a blog post, video, infographic, or anything else which you’re spending valuable time on.

Marketing 193
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How to Use Design to Amplify Your Brand’s Content Marketing

Noupe

For example, most people would agree that seeing data laid out in an infographic is much more powerful than reading it in paragraph form. You could publish a podcast script as a written Q&A on your blog, but it’s not as accessible as being able to listen to it passively or skip to sections you’re most interested in.

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22 Ways To Fix a Website’s High Bounce Rate

Inkbot Design

While the term “content marketing” may conjure up thoughts of blog posts and white papers, content marketing includes various tactics, including videos, infographics, podcasts, case studies, and even social media. In addition, it’s a strategy that’s proven to work.

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11 Ways to Make Interactive Content for your Website

Inkbot Design

Regardless of a website's type, published content must engage the user and have relevance. Infographics , for example, are a great way to divulge information in a fun, memorable, and visually-appealing way. This can be achieved with various materials, including quizzes, webinars, infographics, podcasts, animations, etc.

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Better Reading on the Web

UX Collective

is the current set of guidelines published by the World Wide Web Consortium , covering the design and display of web content, with the aim of making the web accessible to all. Infographic by the author. Manual overboard Manual testing gives us the same results for these examples if you follow WCAG 2 contrast guidelines as published.

Fonts 98
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6 Ways to Pursue Your Career as a Content Creator

Inkbot Design

Content writers develop content from writing web copy to creating content for blogs, brochures , e-books, email marketing copy, press releases, voice-over scripts, and white papers. Publishing your stunning photography collection allows you to attract a massive audience on social media and build and sustain loyal followers.

Media 96
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How To Create Engaging B2B Content: Tips From The Pros

Inkbot Design

This has been taken advantage of by LinkedIn, who have created their publishing platform, Pulse. 3 – Determine content types and formats: A content strategy helps you choose which material—blog articles, videos, or infographics—will best reach your audience and achieve your goals.