Creative Boom

FEBRUARY 12, 2024

Leeds-based illustrator Khloe Baker documents the people and stories behind the city's famous food markets in a charming personal project cum zine. Through her illustrations, which have since become a zine, Khloe managed to tackle the daunting prospect of location drawing. "I

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Marketing Marketing Illustration Illustrator 488

Creative Boom

AUGUST 9, 2022

If you've ever read and enjoyed Convenience Store Woman by Japanese writer Sayaka Murata, then you'll know why London-based illustrator Lauren Ly shares a gentle curiosity for Asian mini markets. I'm obsessed with mini-markets," Lauren tells Creative Boom. It's a story she tends to refer back to through her illustrations.

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Marketing Marketing Illustration Illustrator 492

Creative Boom

SEPTEMBER 10, 2024

Swedish studio Bercow is helping the Nordic retailer reimagine 3,500 products across four countries, harmonising diverse market identities through clever use of a superellipse. Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort.

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Marketing Marketing Packaging Design Brand 466

Creative Boom

APRIL 29, 2022

If IG has become too exhausting, what marketing alternatives are there? If you're looking for free or affordable options to market yourself, don't fret! It's an important overview of how this type of search engine marketing works. Then, you have to market your newsletter on your website. We explore some options.

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Freelance Freelance Marketing Marketing 545

Creative Boom

MARCH 3, 2024

And that applies just as much to marketing as anywhere else. Hence, Wonda was created: an AI marketing platform that gathers, consolidates, and analyses multi-platform marketing campaigns. It's the centrepiece of a marketing department: a global overview of your efforts.

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Marketing Marketing Brand Branding 518

Creative Boom

NOVEMBER 17, 2024

Vast outdoor settings, bold forms, and unexpected colours combine to give French illustrator Agathe Meunier a style entirely her own. It's inspired by the small boxes of souvenir photographs from the 1950s that I found by chance at the flea market," she explains.

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Print Inspiration Freelance Freelance 504

Creative Boom

APRIL 8, 2025

To stand out in China's crowded RTD market, Marks has given Starbucks' fan-favourite Refreshers a striking new look, complete with a dynamic bottle shape and vivid visuals. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

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Portfolio Marketing Marketing Patterns 335

Creative Boom

JULY 15, 2024

Designer, writer, and academic Michael John Goodman has launched three online archives of Victorian illustrations covering works by Shakespeare, Dickens, and Chaucer. It's fascinating to compare how illustrators have depicted great works of literature through the ages.

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Illustration Illustrator Inspiration Arts and Crafts 501

Creative Boom

SEPTEMBER 11, 2023

Image licensed via Adobe Stock Boost your abilities and raise your earning power with the best art books on the market. We present a curated list to help you develop your illustration practice. Building your skills as an illustrator is mainly about practice, practice, practice. But you have to know the fundamentals first.

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Illustration Illustrator Inspiration Portfolio 521

Creative Boom

NOVEMBER 25, 2024

The tactility of analogue techniques has become somewhat nostalgic; print papers and magazines are becoming fewer and fewer, and most of our marketing comes through a relentless stream of emails. It seems that everywhere we look, there is news on advances in technology and the rise of digital techniques, even in the art and design world.

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Printmaking Print Publication Digital 435

Creative Boom

DECEMBER 3, 2024

A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. McCain organises its portfolio via a Demand space model, which is a framework that helps businesses understand how consumers make decisions and how to tailor their products and marketing to meet those needs.

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Portfolio Print Fonts Production 430

Creative Boom

SEPTEMBER 24, 2023

Bertrand Aznar, represented by Illustration Division Whether you need representation or are looking to hire an artist or illustrator, these are the best places to head to in New York City. But how on Earth do you find a market for your work? But how on Earth do you find a market for your work?

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Artist Illustration Illustrator Arts and Crafts 505

Creative Boom

SEPTEMBER 18, 2024

Benjamin Phillips is the Moira Gemmill Illustrator of the Year 2024 The V&A Illustration Awards, now celebrating its 52nd year, continues to champion the finest in contemporary illustration. The V&A has announced Benjamin Phillips as the Moira Gemmill Illustrator of the Year 2024.

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Illustration Illustrator Theme Textures 493

Creative Boom

DECEMBER 11, 2023

Eastbourne-based illustrator Beth Tibbles specialises in creating colourful illustrations brimming with joy and humour. We caught up with her to learn more about her journey so far, how she looped back into illustration, and what it's like to go freelance. For Beth Tibbles, drawing has been a life-long passion.

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Illustration Illustrator Freelance Freelance 529

Creative Boom

JUNE 22, 2023

Multi-disciplined creative and globetrotter Maria Navarro Sanchez combines illustration and design to create stunning and empowering artwork. Based in the German city of Karlsruhe, illustrator and designer Maria Navarro Sanchez's career has been meandering. It has given me a more comprehensive and practical view of illustration.

Illustration 501

Illustration Illustrator Freelance Freelance 501

Creative Boom

MARCH 27, 2025

A farm-first approach, real-world textures, and playful illustrations bring an authentic, handcrafted charm to the Bath-based brewery's new look. Expect homegrown textures, characterful illustrations, and evocative beer names. Somer Valley Brewing isn't your typical craft brewery.

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Textures Illustration Illustrator Branding 365

Creative Boom

DECEMBER 2, 2024

Taxi Studio has revealed its work on Carlsberg Elephant, which was designed to communicate its new premium position in India's evolving drinks market. With an incredible annual growth rate of 40%, Elephant is one of India's best-loved brews and an integral player in Carlsberg's growth strategy in this market.

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Marketing Marketing Branding Brand 273

Creative Boom

SEPTEMBER 13, 2023

Wine is a tough market to break into. Charlie and Thom looked to the old methods of winemaking but took a revolutionary approach to marketing, for instance, throwing raves instead of tastings. Illustrator James Graham , meanwhile, worked with the team to build a world of characters to adorn the front of each bottle.

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Marketing Marketing Branding Brand 447

Creative Boom

OCTOBER 15, 2023

The popular Swedish illustrator reveals how success carries its own burdens and the need to balance personal and commercial work to protect your mental health. With a BA in graphic design from Central Saint Martins, Alva is currently represented by Jelly and is challenging norms and helping shape the future of illustration.

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Illustration Illustrator Graphic Client 511

Creative Boom

OCTOBER 6, 2024

Because let's get real: lots of designers, illustrators, and other creatives are having a tough time right now. Becoming a consultant Another way to differentiate yourself in today's market is to step out of a purely creative role and take on a more strategic, consultative approach. Follow our tips to learn how.

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Marketing Marketing Consulting Client 458

Creative Boom

JUNE 13, 2022

Going it alone as an illustrator is full of challenges, from creative to administrative. We asked ten successful freelance illustrators to share the benefit of their experience to date, and they all shared valuable tips and insights. My personal projects have given me the most success in my career as an illustrator," he says.

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Freelance Freelance Illustration Illustrator 521

Creative Boom

APRIL 1, 2025

To discover why, I spoke to Bryan Clark, head of graphic design at Falmouth University, and Jasmine Hortop and Max Bloom, who took online MAs in Illustration and Graphic Design respectively. Jasmine, meanwhile, had been working as an illustrator for around eight years, both in-house and freelance.

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Education Graphic Design Freelance Freelance 336

Creative Boom

MARCH 15, 2022

A designer and illustrator based in Baroda, India, Soumyaraj Vishwakarma creates digital artworks that are dynamic, otherwordly and intricate, celebrating those slower-paced days when we're able to forget our troubles and enjoy the simple things in life that make us happy. Slow Afternoon Jams © Soumyaraj Vishwakarma.

Arts and Crafts 537

Arts and Crafts Illustration Illustrator Art 537

Creative Boom

FEBRUARY 6, 2024

The next development was a playful new illustration style, creating unique monochrome illustrations to help bring to life what makes Kindred so special: a grand piano, branded drum kit and microphone on a looping cord to represent Kindred's dynamic roster of live music events.

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Illustration Illustrator Branding Brand 512

Graphic Design Junction

JUNE 2, 2024

Hala Mohamed is a distinguished graphic designer and digital illustrations artist from Egypt, whose work embodies the vibrancy and complexity of contemporary Egyptian culture. She pursued her studies in graphic design and illustration, honing her skills at prestigious institutions.

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Digital Illustration Illustrator Arts and Crafts 321

Creative Boom

JANUARY 8, 2024

The Wet Market © Huilin Gui New York-based illustrator Huilin Gui captures everyday moments from her childhood spent growing up in China in a beautifully nostalgic series of images titled Home. Elsewhere, the Street Corner illustration taps into her old daily life and how her grandfather would pick her up from school. "I

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Illustration Illustrator Presentation Marketing 475

Creative Boom

FEBRUARY 22, 2023

LA-based illustrator and artist Trevor Shin reflects on his intuitive and improvised free-flowing state. One day, my mom took me to an art fair, and I became in awe of these paintings from this market stall jazz musician/painter. That's where anything that needs to be on the page can slowly and spontaneously appear. "As

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Illustration Illustrator Artist Art 542

Creative Boom

OCTOBER 13, 2024

SoreThumbStudio rose to the challenge with a brand concept that differentiated it from the hyper-saturated skincare market. With so much goodwill on the market, the client requested that Grant utilise their existing logo in the new brand.

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Brand Branding Packaging Design Production 450

Creative Boom

AUGUST 27, 2024

To date, he has produced 48 books full of illustrations, working with historical, cultural and commercial organisations around Europe. He switched from sketchbooks to large-format paper and began practising botanical illustration. "I When he's not sketching, Lapin is out searching the flea markets for vintage ledgers.

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Illustration Illustrator Publishing Publishing 476

Creative Boom

OCTOBER 29, 2024

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. It's pickleball, after all." With pickleball being the fastest-growing sport in the US, all parties wanted to ensure that the brand stood out among the crowd.

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Brand Branding Sports Patterns 448

Creative Boom

NOVEMBER 14, 2024

Freelance brand designer Dom Edwards and marketing manager/musician Lauren Archer run The Arena alongside their own creative careers. She says: “I first discovered The Arena at a time in my career when I felt ready to chase my dreams as an illustrator, yet I was feeling pretty stuck (and intimidated!) on how exactly to do it.

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Print Freelance Freelance Agency 434

Creative Boom

MARCH 5, 2025

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. Ultimately, HALFDAY's refresh is about more than updating its lookit's about carving out a clear identity in an increasingly saturated market.

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Brand Branding Illustration Illustrator 298

Creative Boom

DECEMBER 18, 2023

London and Hong Kong-based artist Celine Lau specialises in creating bright, cheerful illustrations that bring a smile to whoever sees them. The illustrations of Celine Lau are impossible to miss. The energy in her illustrations comes in part from being split between Hong Kong and London. "I

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Illustration Illustrator Freelance Freelance 482

Graphic Design Junction

DECEMBER 27, 2024

They ensure consistency, clarity, and a memorable presence in competitive markets, making them indispensable for successful branding. Farmers Market Logo Design By Alex Seciu 10. They incorporate strategic elements that align with modern design trends and market demands. Digital Homes Logo Design By Roxana Niculescu 5.

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Templates Fonts Branding Brand 264

Creative Boom

AUGUST 19, 2024

Congratulations go out to Isobelle Farrar, the newly graduated artist who won the Association of Illustrators' Spotlight Award at New Designers 2024, held at the Business Design Centre in London this July. In due course, the AOI also named Isobelle one of its 10 UK Illustration Grads to Watch in 2024.

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Illustration Illustrator Portfolio Banners 432

Creative Boom

MARCH 13, 2024

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. These tech-influenced fonts work in tandem with Gilmore's handcrafted illustrations, which are synonymous with traditional tattoo culture.

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Marketing Marketing Branding Brand 478

Creative Boom

JANUARY 23, 2024

That's exactly what illustrator, designer and creative consultant Molly Maine did in 2016, and since then, she's been enjoying the joy of travel while bringing her creative ambitions to life. And on top of that, her ambitions of becoming an illustrator were still niggling away in her mind. Her solution? Quit and travel the world.

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Travel Illustration Illustrator Client 488