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MOS Offers a New Image of Architectural Work

Azure Magazine

Not only do images of architecture circulate, so do images of architects at work — largely canonical images of architects working on or with traditional media, namely models and drawings. Once you start a conversation with (662) MOS ARCH, you enter a choose-your-own-adventure format of the exhibition.

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Your Guide to Event Promotion: How to Build Engagement

Canny

Effective event promotion involves a combination of traditional advertising techniques (think of print ads, radio spots, and marketing collateral) as well as digital tactics such as social media, email marketing, and partnerships. For example, placing ads in local magazines relevant to the event’s target audience.

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Brand Identity: What Is It and How to Develop and Design Your Own

Canny

He was discouraged by employees as one of them had read an article in a magazine about effective brand names only being one or two syllables and including letters that sounded like ‘Z’ and ‘K’. Take Nike for example. Previously, the founder Phil Knight wanted to call the brand ‘Dimension Six’. Marketing Collateral. The options are endless.