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In a nod to the artist's roots in a strong community of creatives and the way his work "sits at the heart of English Modernism," as Hingston puts it, he opted to use a single cut of a humanist sans serif font by New Zealand's Klim Foundry called Geograph. The book echoes the typographic approach of the other exhibitiongraphics.
Different types of fonts can evoke different emotions. If you’re a brand going for a classic theme and want to create a sense of reliability and structure, Serif fonts such as Times New Roman are a good choice. Easily readable, these fonts inject a sense of trust and work across all marketing materials. Deciding On Typography.
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