Fonts by Hoefler&Co.
SEPTEMBER 25, 2008
There are those designers in the world whose idea of design begins and ends with typography. I’m obviously one of them: before founding H&Co, my graphic design portfolio included book covers with carefully worked lettering atop “illustration TK,” and editorial design in which main features were ignored in favor of type-rich pages like the table of contents, where I really got to flex my muscles.
Illustration Art
OCTOBER 16, 2008
Last week's story about Martha Sawyers reminded me that many women's magazines in those days lured readers with tales of romance on a tropical island. Here we see an uninhibited island girl inviting a western dignitary in for a dip: Thousands of housewives in places like Kansas and Ohio turned regularly to Redbook , Cosmopolitan and similar magazines for stories of love under a tropical moon.
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Fonts by Hoefler&Co.
DECEMBER 18, 2008
If you’re an editorial designer, chances are that you’re familiar with the Society for News Design through its workshops, its excellent international conferences, and of course its annual. What you might not know is that SND operates the non-profit SND Foundation, which provides college scholarships, research grants, and travel stipends to help students attend its events.
Fonts by Hoefler&Co.
NOVEMBER 25, 2008
Every four years, the month of November tenders an exciting opportunity for financial speculation, this year offering an almost practical alternative to your lending institution of choice (still solvent as of presstime) or your flameproof mattress. Behold the high-stakes world of political memorabilia, now doing brisk business on the internet. To my surprise and delight, this year’s “process pieces” about the election included dozens of articles about the Obama campaign’s
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t
Fonts by Hoefler&Co.
JUNE 12, 2008
When we first met at the ATypI conference in 1989, Erik van Blokland, Just van Rossum and I were branded the “young turks” of typography, presumably because we were fifteen years younger than ATypI’s next-youngest member. Erik and Just were already notorious for their Beowolf project, which hacked the PostScript format in order to produce self-randomizing letterforms; this mischievous bit of culture jamming was enough to endear them to me, and to a generation of designers who h
Fonts by Hoefler&Co.
MAY 14, 2008
Tina at Swissmiss turned me on to this lovely poster by Decoylab , which wouldn’t you know it makes lovely use of Gotham Extra Light. I’m amazed that designer Maiko Kuzunishi came up with so many recognizable silhouettes, more so that she found so many that are sympathetic with the shape of their initials. (The B is almost a butterfly already, but who’d have seen the J in jellyfish?
Graphic Arts Today brings together the best content for graphic arts professionals from the widest variety of industry thought leaders.
Fonts by Hoefler&Co.
APRIL 28, 2008
Last month’s posts about the ¶ and the ß prompted a flurry of e-mail inquiring about other special favorites in the character set. Matt McInerney guessed correctly that the ampersand is one for which we have special affection, and asked if there was anything else we could say about it. How could we not? Ampersand, after all, is H&Co’s middle name.
Fonts by Hoefler&Co.
JUNE 3, 2008
For as long as fonts have had names, they’ve had bad names. Historical inaccuracies have been common for two hundred years: typefounders of the Industrial Revolution groped for historical labels to apply to newly-invented styles ( Egyptian , Gothic , etc.), and it wasn’t long before typefaces began to bear the recognizable names of unrelated historical figures.
Fonts by Hoefler&Co.
DECEMBER 14, 2008
Hot on the heels of my open question about artists and fives , I came across this marvelous photograph by Berenice Abbott featuring a pair of gorgeous fives in starring roles. Abbott is best remembered for Changing New York, her seminal collection of photographs that documents New York of the 1930s; it’s both an inspiration and a great resource for designers, especially typeface designers whose work is influenced by the public sphere.
Fonts by Hoefler&Co.
DECEMBER 2, 2008
James Mosley shared with me this striking photograph of some of the world’s oldest type-making material. These brass matrices, made by a Dutch punchcutter in 1508, are now in the collection of the Enschedé Museum in Haarlem. It’s remarkable that they’ve survived long enough to celebrate their 500th birthday. Especially enthusiastic type buffs might recognize these as the Great Primer Uncials that we adapted for our Historical Allsorts collection, but even the most devoted
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Fonts by Hoefler&Co.
OCTOBER 21, 2008
Last week I mentioned the atomic pen , which scientists used to construct some awfully tiny letters one atom at a time. These are small letters indeed: measuring two nanometers in height, they’re about ¹ ⁄ ₄₀₀₀₀ the thickness of a human hair, which surely gives their inventor sufficient authority to issue the casual throwdown that “it’s not possible to write any smaller than this.” But it is, of course, and the technique for doing
Fonts by Hoefler&Co.
OCTOBER 8, 2008
Typographically, the Republic of Korea has much to celebrate. The world’s first typefaces cast in metal were made in Korea: a fourteenth century book in the collection of the Bibliothèque Nationale de Paris establishes Korean printing from movable type at least as far back as 1377, though Korean typefounding may date to 1234, some 221 years before Gutenberg.
Fonts by Hoefler&Co.
OCTOBER 7, 2008
Some lovelies from the New York Public Library. —JH. No. 819191. Petits Genres, a lithograph by J. Midolle, 1834-1835. No. 419695. Photographs of British Algae, Vol. 1. A volume of cyanotypes by photographer Anna Atkins, 1843-53. No. 481256. Three several alphabets of the Japanese language, by Engelbert Kaempfer, 1727. No. 818525. The Prang examples of historic ornament: Arabian.
Fonts by Hoefler&Co.
AUGUST 14, 2008
At the heart of the game of cat-and-mouse played by bloggers and spammers is Captcha , purveyor of those staticky demands to enter the code exactly as shown above. Captcha is premised on the idea that brains are still better than machines at reading text, and that by forcing visitors to decipher a distorted piece of typography, the system can successfully distinguish between humans and robots.
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Fonts by Hoefler&Co.
JULY 10, 2008
Nineteen years of designing typefaces has amply proven H&Co’s Third Law, which states that for every act of exhaustive research, there is an equal and opposite act of total silliness. This principle extends from typography into other disciplines as well: behold — no kidding — the Oxford English Dictionary in Limerick Form. Precisely the kind of project that the internet was made for, the OEDILF (stop snickering!
Fonts by Hoefler&Co.
JULY 4, 2008
Taking a break from my top secret Independence Day project that combines typography and patriotism (more about this later ), I came across something marvelous that I had to share. The August 2008 issue of Print has this arresting image on the cover. I recognized that the typography grew out of our Gotham Rounded font, which is the magazine’s signature typeface, and had assumed that this treatment was a clever and curious bit of digital rendering on someone’s part.
Fonts by Hoefler&Co.
JUNE 10, 2008
On my first trip to Amsterdam in 1992, I spent a couple of hours having lunch at a pleasant café on Willemsparkweg. I’d come from seeing an exhibit of the year’s best book covers, and planned to spend the rest of the afternoon exploring the city’s many graphic design bookshops. A passing waiter, noticing my open sketchbook, idly asked me what I was designing.
Fonts by Hoefler&Co.
MAY 16, 2008
This one took me a minute. Gustave Peignot spent the last four decades of the nineteenth century acquiring small French typefoundries, which by 1899 were formally organized into the firm of G. Peignot & Fils. Twenty-three years later they would merge with the venerable foundry of Laurent & Deberny, and Deberny & Peignot would be born. Soon after, this collaboration would produce the most significant typefaces of the Art Nouveau period, designs by Eugène Grasset and Georges Aurio
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Fonts by Hoefler&Co.
APRIL 29, 2008
I feel certain that I’ve seen the logo for Fermata Festival on canvas totebags at the greenmarket, and that Fox Fraction is part of the Action 10 News Team. I’m equally convinced that Falling Family and Feathered February are Lifetime Original Movies, and that Fit Fita Five once opened for Afrika Bambaataa at the Mudd Club. Legendary turntablist Fricative Fritu was the driving force behind that act, before leaving to found Forward Fostering Four in 1979; signed to Furx Records, they
Fonts by Hoefler&Co.
APRIL 2, 2008
Just a quick note to let Londoners know that the Editorial Design Organization will be hosting an evening of editorial typography, featuring Janet Froelich of the New York Times Magazine, and Jonathan Hoefler of H&Co. Free to EDO members, £20 for non-members, £5 for students. American Night at the EDO. Wednesday, April 9, 6:00-9:00pm. Rootstein Hopkins Space.
Fonts by Hoefler&Co.
APRIL 2, 2008
Above, the new face of British currency, announced by the Royal Mint. The striking new designs, selected from an open competition that attracted four thousand entries, are the work of a 26-year old graphic designer named Matthew Dent. They are Mr. Dent’s first foray into currency design. Below, the new five dollar bill, introduced last month by the United States Department of the Treasury.
Fonts by Hoefler&Co.
APRIL 1, 2008
I pretty much agree with Anil Dash on the topic of wacky April Fools’ jokes for websites, so instead I thought that today might be a good day to share a piece of genuine idiocy from the archives. By the time Tobias and I began working together in 1999, we'd been friends for a decade, and had spent most of the previous years in close contact by phone.
Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix
When we design products or websites for people like ourselves, there are many others who are, as a result, left out. From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. The products we design can, and should, reflect the extremely wide range of human experiences and needs.
Fonts by Hoefler&Co.
MARCH 26, 2008
It was not a dark, stormy night at the H&Co offices, and she was not a dame in a red dress who spelled trouble with a capital T. It was last Friday afternoon, and the caller was Bill Bastone, founder and editor of The Smoking Gun, with a question about forensic typography. The story begins with last week’s report by the Los Angeles Times that murdered rapper Tupac Shakur was assassinated by associates of Sean “Diddy” Combs.
Fonts by Hoefler&Co.
MARCH 26, 2008
It was not a dark, stormy night at the H&Co offices, and she was not a dame in a red dress who spelled trouble with a capital T. It was last Friday afternoon, and the caller was Bill Bastone, founder and editor of The Smoking Gun, with a question about forensic typography. The story begins with last week’s report by the Los Angeles Times that murdered rapper Tupac Shakur was assassinated by associates of Sean “Diddy” Combs.
Fonts by Hoefler&Co.
MARCH 13, 2008
A nifty feature of Mac OS X 10.5 (“Leopard”) is Quick Look , a tool in the Finder that allows you to preview collections of files at a glance. Popular for images, Quick Look is useful for fonts as well, as it allows both styles and families to be examined without leaving the Finder. In the Finder, select a bunch of fonts and hit the space bar.
Fonts by Hoefler&Co.
FEBRUARY 21, 2008
Veteran campaigners know that the best way to gain someone's vote is to be photographed holding their baby. It seems that the same goes for fonts: it’s hard to take a non-partisan stance when one of the candidates looks so good standing in front of your typeface. Helvetica director Gary Hustwit shared this image with us, along with a hopeful observation about both the candidate and the typeface behind him: “I think it’s interesting that the design of Gotham was influenced b
Speaker: Michele Berdinis
This session will answer business law questions that people are asking most during the pandemic. If my business can’t pay its bills, can my creditors come after my personal assets? Do I have to pay the rent on my co-working space or office? Can my clients cancel signed contracts? Can I cancel contracts for things I no longer need because my business has slowed down?
Fonts by Hoefler&Co.
FEBRUARY 22, 2008
The distance between handwriting and typography is at its greatest in the West. It’s been more than five centuries since the Latin alphabet, as we experience it in type, looked anything like letters made with a pen; the very anatomy of our alphabet, with its stonemason’s “serifs” and printer’s “cases,” has come a very long way from writing indeed.
Fonts by Hoefler&Co.
FEBRUARY 11, 2008
One of the things I most love about the design of the late nineteenth century is its unpredictability. Across all of the decorative arts there was a strong emphasis on novelty, and a succession of new technologies made it easier than ever to execute these strange and untested ideas. (You can see this in the terra cotta work of architect Louis Sullivan , or the elaborate inlays of furniture designer Gustav Herter.
Fonts by Hoefler&Co.
FEBRUARY 7, 2008
Not all political typography has to be set in Gotham (though it seems that way) — here for example are some calls to action by Shepherd Fairey that don’t use any Gotham at all. They use Knockout No. 48. Designers in Louisiana, Nebraska, Washington, and Maine have primaries this weekend; Virginia, Maryland and DC, you’re up Tuesday.
Fonts by Hoefler&Co.
FEBRUARY 6, 2008
Now appearing at Vanity Fair is a great exhibit of lobby cards from the collection of the late Leonard Schrader. From Schrader’s collection of 8,462 items the editors have chosen an attractive and representative set of 36 that celebrates the golden age of lettering, before its ultimate fall to typography. At left, an excerpt from Saved by Wireless , Joe and Mia May’s 1919 epic about which the IMDB is strangely silent.
Speaker: Sean Adams, ArtCenter College of Design
Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.
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