Welcome to Fabulous Las Vegas
Logo Design Love
SEPTEMBER 3, 2019
The 25-foot-high, internally lit Las Vegas sign was designed by the late commercial artist Betty Willis (pictured below in 1998). Photo via Las Vegas News Bureau (LVNB). Betty started designing neon signs in the 1950s for Thomas Young’s YESCO and other sign makers. In 1952 she moved to Western Neon, a small local outfit, where, in 1959, salesman Ted Rogich, the father of political consultant Sig Rogich , got the idea to propose a welcome sign for the highway from Los Angeles.
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