Koto's identity for Microsoft's Copilot+ PC range hopes to set a new benchmark in computing
Creative Boom
JULY 7, 2024
The global studio has unveiled a new brand for Microsoft's latest generation of Windows laptops and PCs, all featuring built-in AI hardware. It marks a significant shift in the company's offering. Koto is behind the branding for Microsoft Copilot+ PC, a new line of personal computers equipped with AI, the latest 'Snapdragon X Series Processors' to speed things up, all-day battery life, and something called a Neural Processing Unit (NPU) that boosts performance by up to 90%.
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