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This article has been contributed by Nico Prins. When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. Each of these variables will define your approach. In this guide, we’ll look at seven of the most common types of branding.
Want to learn how to increase your content marketing ROI? Are you looking for content marketing tips that will boost your return on investments? This article will show you how in a moment. Content marketing is a profitable business undertaking. But you need to produce insightful materials that connect with your ideal reader frequently. However, you may also use existing blog content to boost your ROI.
Download my new pack of textures to add detailed wood grain effects to your designs. After processing each photograph of wooden paneling to straighten and equalize the texture, the wood grain pattern was then extracted and exported as PNG files with transparent backgrounds. These PNG files preserve the details of the grain and make it easy to place the textures over your artwork.
Today I launched two short multiple choice quizzes. The first starts at the beginning with Gutenberg, with questions about his life and his famous Bible. Some of the questions are pretty easy; others you might find rather difficult. The second game, Glorious Glyphs, tests your font identification chops by having you identify individual characters or […].
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t
This article has been contributed by Andrew Simon. It is impossible to ignore the significance of a brand’s logo. You will see their logo everywhere, from their website and printed collateral to advertising and staff clothing. It’s the most salient part of a brand’s promotional activity both online and offline. A well-designed logo can give a company a unique identity and allows the target audience to quickly recognise a brand.
Ever bought something to eat simply because the packaging looked stunning? Welcome to the club. Unique fonts, edgy graphics, and bold layouts can truly bring out the best in food products. To make such compelling designs easier to create, independent artists around the world have made some of their best work available for Commercial and Extended Commercial use.
Access All Areas members have a useful pack of Procreate brushes to download this week, courtesy of Riveros Illustration. This set of brushes is perfect for sketching, inking, and adding powerful textures to your art. Easily create grainy shading and gradients with 33 brush options, each with a unique textured appearance. Claudia Riveros is the talented artist behind Riveros Illustration who creates useful digital products to improve your drawing skills.
Access All Areas members have a useful pack of Procreate brushes to download this week, courtesy of Riveros Illustration. This set of brushes is perfect for sketching, inking, and adding powerful textures to your art. Easily create grainy shading and gradients with 33 brush options, each with a unique textured appearance. Claudia Riveros is the talented artist behind Riveros Illustration who creates useful digital products to improve your drawing skills.
Michael Jordan is what many consider to be “the greatest basketball player of all time”. After watching The Last Dance on Netflix , there is no denying his greatness or the legacy that he has left behind. My trainer, Ben Handley, was inspired by this greatness and wrote up 40 lessons he learned from watching this incredible documentary. Enjoy. Have a vision.
Creating a visually attractive presentation to help you pitch your idea, team, or business to potential business partners, investors, or clients is crucial if you want to ensure a successful outcome. But, creating a presentation and making it look good can be time-consuming, especially if you lack the design skills. In those situations, a high-quality Powerpoint template can save the day.
These days it is quite difficult to imagine a modern website without any dynamic elements. Small, big, medium-sized they — will be there on many websites. Web user interfaces. The post 7 Examples of Scroll-Triggered Animations in Web Design appeared first on Onextrapixel.
Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.
This article has been contributed by Olga Mykhoparkina. The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. When you look for something online, you don’t “search” for it — you “Google it.”. This high profile brand recognition didn’t happen by chance.
When you think about it, buttons are the drivers of online interaction. We use them to add products to our shopping carts, learn more about a service, confirm our decisions and submit contact forms. In that way, a button click is sort of like the successful conclusion designers are trying to draw us to. That’s why it’s so important to choose buttons that both look great and provide obvious visual cues.
As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.
Procreate is an amazing program that helps you create amazing works of art, regardless of whether you’re a professional or an amateur. Watercolor for Procreate is an addon for the program that lets you paint using watercolor just as if you had an easel and paint in the room. Many different creators have designed their watercolor programs that you can add to Procreate to add unique looks and textures and we wanted to highlight some of the best options out there with our list of the Top 15 Best Pr
Working in a creative field is a dream come true for me and many others, but at times the artistic freedom that comes with my role as a designer can be the biggest hurdle to getting a job done. When you are working on tasks that require your imagination and artistry to be at the forefront, it puts a lot of focus and stress on your own ability to invent creative solutions.
Berlin-based illustrator Hagen Schönfeld has been working for around six years and his style adopts a fairly graphic approach with a dose of surreality added in. “I get inspired by a lot of things. I look for things around the streets and nature, sketch them or take photos,” Schönfeld explains. “Also, I’m of course inspired by other artists from different times and medias.
In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.
The creative industries are ever-changing, and it can be challenging to keep up which developments demand your attention and which can be safely ignored. Creative podcasts can be a great way to filter out the noise and help you focus on what’s important. Featuring key voices from design, illustration and other disciplines from all over the world, creative podcasts are full of inspiration and advice, and it’s just generally lovely to hear people chatting about the things that matter t
Drawing is a great way to express yourself. It’s therapy for your mind, and it’s relaxing for your soul. . You don’t need to spend all your money on different tools for drawing either, all you need is a digital sketchbook. You can even use your Android or iPad tablets for drawing and creating real art. . iPad and an Apple Pencil is a great combo for drawing, if you have these two you won’t be needing any other tools other than iPad drawing apps.
When it comes to creating impressive business cards, we are accustomed to believing that only design can do the trick. As a rule, we bet on an illustrative approach or on some original typography or smart idea that will make our 3.5 x 2-inch piece of paper stand out from the crowd. However, as is always the case, there is a valid alternative. This alternative lies in getting off the beaten track and playing with the material that is used as a base for your business card.
Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.
If you use Adobe Illustrator, then it's almost certain that you use the Pen Tool when creating your paths. This comprehensive Pen Tool Illustrator guide aims to introduce or remind you of features, shortcuts, and methods for working with what is arguably Adobe's most essential tool. In this Illustrator Pen Tool tutorial, you'll become comfortable using all of its features, from learning how to add anchor points in Illustrator to using bezier curves.
Working hard on your design portfolio never goes to waste. Having a stellar graphic design portfolio is the first step into your career as a graphic designer. It is the perfect opportunity to showcase your work and introduce potential clients and employers to your vision. Since the best way to represent yourself as a graphic designer is to share the best of your work, you need to curate outstanding examples of your previous successes.
“I ’ron, You ’ron, We all ’ron for Iron City”. Established in 1861, Iron City Beer is a storied brand of beer in Pittsburgh, PA, brewed by Pittsburgh Brewing Company. Going by different names over the years centuries, it was one of the first breweries to produce a lager in the United States and has since become its flagship product. After two bankruptcies and a series of ownership changes in recent decades, Iron City Beer was purchased in 2018 by coal magnate, Cliff Forrest, CEO of Rosebud Minin
Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix
When we design products or websites for people like ourselves, there are many others who are, as a result, left out. From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. The products we design can, and should, reflect the extremely wide range of human experiences and needs.
Design Pasar is a festival that we created and organised in collaboration with Roger&Sons and The General Co. We all moved into a new warehouse building in the industrial part of Singapore Jalan Besar where many of the traditional hardware businesses reside. The festival is about bringing design, craft, and arts to all our neighbours in the community.
If there was ever a Juxtapoz Hall of Fame, James Jean would be a first ballot inductee. Everything this magazine has stood for, whether it be reinventing the comic book form, learning the expertise of illustration, commercial design and projects to channeling all those skills and benchmarks into a fine art career, James Jean has carried the torch like few other artists of his time.
Animated backgrounds are a popular feature of modern websites. It is no longer a trend or something extraordinary. It is just one of the viable ways to adorn a hero area these days. Although there is still an issue with browser compatibility, the solution has managed to carve out a niche for itself. There are different kinds of animations. You can stumble upon: Particle animations ; Kaleidoscopic animations; Abstract 3D animations; Smooth geometric animations, and much more.
Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.
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