Modern Heraldry: why designers still use centuries-old branding techniques
Design Week
APRIL 22, 2020
Thought to have been adopted sometime in the 12 th century, the historic system of heraldry – coats of arms and other graphic armorial bearings – was designed so that individuals could identify themselves as belonging to a particular family, and showcase their heroic achievements. It was popularised on battlefields, so that those involved could identify their fellow soldiers.
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