How designers can help brands to stand out by tearing up the rule book
Creative Boom
MAY 15, 2022
Since farmers started branding livestock in 2000BC, branding's primary role has been to make a product, service, organisation or cow uniquely identifiable. Why, then, is so much of modern identity design so indistinguishable? And how can we fix it? Everyone knows that standing out is good, right? If you work in the world of design and branding – either as a creative, a client, an agency or a brand owner – your job is to help the brands you represent get noticed and remembered.
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