Fonts for Complex Data
Fonts by Hoefler&Co.
FEBRUARY 13, 2018
Type designers work with a diverse clientele, and yet common themes always seem to emerge in our conversations. This seems to be the season of complex typography, in which designers everywhere are faced with the challenge of presenting different and competing kinds of information to readers. An agency we’re working with is designing a demanding identity for a fast-moving consumer goods brand; an in-house art department is creating a responsive website for complex financial disclosures; a f
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