Citrus brand Jaffa ripens its identity with Earthling Studio
Creative Boom
SEPTEMBER 29, 2024
Each asset has been transformed to better communicate the brand's quality, including a new wordmark inspired by a version from the archives. Household brand Jaffa has launched a new identity designed by Earthling Studio as it moves into a new era of expansion and looks to enhance its digital presence. For decades, Jaffa has been a recognised name in the citrus industry but has recently expanded into other fruity offerings, such as grapes, melons, and pineapples.
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