August, 2009

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A Simple Wedding Invitation

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Introduction By way of preparation, you should already be comfortable using Layers and know how to Install Photoshop Brushes and how to Rotate them since a good deal of the heavy lifting in this lesson will be done with layers and multiple brushes. **Special Thanks to Jillian Clark at 100LayerCake.com for permission to base this […].

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“Curved, Pointy, and Nervous-Looking Types”

Fonts by Hoefler&Co.

It is 1953, and you are a graduate student at the Yale University School of Art. Alvin Eisenman has just established a new discipline called “graphic arts,” in which you are studying — under the legendary Josef Albers, Herbert Matter, and Alvin Lustig — a new approach to design, which will come to be known as Modernism. Five years from now, the world will witness the birth of Helvetica and Univers, typographic milestones that will forever affirm the ascendancy of the Swis

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John Downer at The Propagandist

Fonts by Hoefler&Co.

Twenty years ago, John Downer and I were introduced by a mutual friend. He’d introduced us as “type designers,” a flattering description of my professional achievements to date (I was a recent refugee from graphic design), and a somewhat elliptic summary of John’s credentials. Whether or not he was intentionally vague, I’ll never know, but it set me up for a very entertaining afternoon.

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The Wheels Text Effect

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Step 1 Lets start by taking a look at the original ad below. From the start we can see that they’ve used a few basic Layer Styles like Gradient Overlay and Bevel and Emboss to do most of the work. After a little trial and error I even found the exact font used here called […].

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

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Mortal Enemy of the Hyphen

Fonts by Hoefler&Co.

Above, the full name of the Philadelphian typesetter who was otherwise known as “Wolfe+585,” or less mercifully, “Hubert Blaine Wolfeschlegelsteinhausenbergerdorff, Sr.” to his friends. Could there have been many? —JH.

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Inside the H&Co Drawing Office

Fonts by Hoefler&Co.

A View of the Drawing-Office of Hoefler&Co, Manufacturers of Phonograms & Allophones. Special Designs & Estimates Submitted on Enquiry. Write: H. & Co., Houston-Street, New York. Just kidding. Thanks, Eric Baker, for the photo! —JH.

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These Aren’t The Fifty States You’re Looking For

Fonts by Hoefler&Co.

In Fast Company , Ellen Lupton writes: The graphic designer Michael Bierut, a partner working in the New York office of the firm Pentagram, designed a 21-foot sign for the new U.S.-Canada border crossing at Massena, New York. The sign, as well as the building, which was designed by architects Smith-Miller & Hawkinson, has received substantial praise as a bold and daring piece of federal design.

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