Fonts by Hoefler&Co.

NOVEMBER 26, 2007

I’ll admit it: snow-covered typography is a guilty pleasure, and one I get to enjoy throughout the year. Summertime icicle fonts are never hard to find, once soft-serve ice cream trucks establish strategic flanking positions on either side of our office. And in the winter, their appearance on the sides of HVAC trucks heralds the return of seasonal boiler problems, a cherished part of the winter experience in New York.

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Fonts by Hoefler&Co.

NOVEMBER 30, 2007

The snow-themed alphabets below all belong to the world of lettering rather than typography, but typefounders have made their share of snow-covered fonts as well. Some of these go back quite a bit further than I imagined, as I learned this afternoon: at lunch, Tobias mentioned offhandedly that he remembered being surprised to see a snow-covered typeface in a specimen book from Weimar Germany. “I don’t remember which book it was,” he added, a sure-fire way of triggering a typogr

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Fonts by Hoefler&Co.

NOVEMBER 20, 2007

Christmas is about more than just eggnog and carols and sitting by the tree. It’s about having to explain to your family yet again what exactly it is that you do for a living, and suffering through comparisons with your cousin who’s “also into computers.” If there’s anything that mom and dad truly need this holiday season, it’s to be tied to the andirons and belabored about the head with a copy of Jan Tschichold’s collected essays in the original German

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Fonts by Hoefler&Co.

NOVEMBER 2, 2007

Passing fancies in lettering often vanish without a trace, and no style has died a harder death than Art Nouveau. Even in its heyday, the style’s contributions to typography were slight: there were never many Art Nouveau typefaces, and the few eccentrics that have survived may owe something to a resurgence in the sixties, when their smoky and vegetal forms found favor among the psychedelic set.

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Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

Graphic Design

Fonts by Hoefler&Co.

NOVEMBER 1, 2007

ASME has announced its winners for Best Cover of 2007 , and we’re thrilled to see that of the six covers that feature typography, five are clients of H&Co. You’ll see Chronicle on the cover of O, and our forthcoming Sentinel font on the cover of Texas Monthly. But especially gratifying is the 2007 award for Best Fashion Cover, which went to Harper’s Bazaar: it was Bazaar who commissioned our HTF Didot typeface in 1992, and fifteen years later, they’re still winning aw

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Fonts by Hoefler&Co.

NOVEMBER 29, 2007

Over at Saks Fifth Avenue , they’ve decked out their signature Gotham Medium in snowy finery for winter. The snowflake treatment is a nice counterpoint to the icicled Gotham below , conveying luxe rather than hypothermia; in any case, it’s the second seasonally-themed Gotham I’ve encountered this week. Any others? —JH.

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Fonts by Hoefler&Co.

NOVEMBER 12, 2007

Robots have long been useful in completing challenging or hazardous tasks: dismantling explosives, assembling automobiles, winning chess tournaments, etc. Robotlab in Karlsruhe, Germany, is training them for another purpose: calligraphy. Above, an articulated limb renders the Luther Bible in a primitive but serviceable version of the schwabacher script.

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Fonts by Hoefler&Co.

NOVEMBER 6, 2007

Thanks to a few well-traveled blogs, this clip has been getting some traffic lately: it’s a segment about typeface design that ran on CBS Sunday Morning last summer, featuring us. Correspondent Russ Mitchell spent some time at our offices, and speaking with Steve Heller, to introduce non-designers to the strange world of font design. Now that the clip is easily freeze-framed, a few designers have written to ask about the fonts themselves.

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