November, 2012

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The Wren & The Bear process

Emmeline Illustration

Recently I've been working on a brand new illustration for the Enchanted Forest exhibition (for the 200 years of Grimm's fairytales celebration). I've been taking a couple of snapshots as I've gone along to show my progress. I don't often do this, but I think it's nice for people to get a glimpse into how I work! As usual I started building the illustration using pencil sketches with ink brush lines on top.

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Good Fonts, Bad Fonts, and the Presidency

Fonts by Hoefler&Co.

Somehow we’ve let the election season come to a close without thanking both parties for making this an 100% H&Co election. Continuing the signature voice of its 2008 campaign, Obama for America kept Gotham as its typographic keystone, this year adding our Sentinel typeface as a companion slab serif. The GOP chose fonts from us as well, the Romney campaign settling on Mercury for its serif and Whitney for its sans.

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Giving Thanks

Fonts by Hoefler&Co.

One of the things we’re grateful for at H&Co are the designers who treat our typefaces with such extraordinary care. These days, some of the most exciting work that we get to see is on Dribbble, where designers of the highest caliber share their works-in-progress with the world. This weekend, I gathered some of my favorite fragments that designers have created using our typefaces: here are three new Dribbble collections using The Proteus Project , Sentinel and Shades.

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Introducing The New Tungstens

Fonts by Hoefler&Co.

A good type family balances cohesion and diversity. Its styles need to feel related, but each is entitled to its own personality. Nothing’s worse than paying for a collection of two dozen fonts, only to discover that each speaks in exactly the same voice. Tungsten began as a focussed set of styles that aspired to being disarming instead of pushy. “Smart, tough, and sexy” was how we described the design, a brief that gave us enough latitude to create four distinct designs: a spo

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t