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There are three main categories that I typically group logo designs into: illustrative, iconic, and typographical. All three have many great attributes, and each also has drawbacks. But the best way to know which is the right one for you is to figure out how you will mostly be using your logo. Once you do, you may find that you want to focus on a specific style.
This article has been contributed by Adam Petty. It’s 2020. The online world is bigger than ever. With so much information out there it can be hard for your customers to find you, let alone spend their precious time engaging with your content. The top result on Google has a 33% chance of getting clicked. The second? A mere 15% and it only gets worse as your page ranking falls.
It makes perfect sense: If you want to design a compelling website, find other sites out there that inspire you. And, while this works, it’s not necessarily the best way to create something original. Increasingly, the web is becoming homogeneous. This encompasses the tools we use and yes, the designs we implement. The result is that it can be hard to distinguish one site from another.
Today I’m speaking to those just getting started in design. Maybe you just graduated from design school, or you’ve read through all the fundamental lessons offered here and on other design blogs, and you feel you’re ready to start taking on clients. Or maybe you have a couple of projects under your belt and you’re looking for more detailed advice as to what path you should be taking to propel your career to the next level.
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t
This article has been contributed by Diana Adjadj. Have you checked the latest figures on the freelance workforce? It’s getting very crowded out there. According to the latest figures by Statista , there are almost 60 million independent workers in the U.S. alone. This is impressive considering that the gig economy was virtually non-existent just a decade ago.
If you’re interested in design, chances are you’re always looking for inspiration. Which makes you the perfect candidate for building a mood board to get your creative juices flowing. You notice well-designed food packaging while wandering grocery store aisles. You try to identify the fonts used on advertisements or store signs. You’re tempted to buy greeting cards just because they have a really great design or illustration.
Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story. I had no experience with working at a firm, nor was I technical enough to get deeply involved in the backend work.
Several years ago, I worked as an in-house copywriter and designer for a prominent marketing firm. When I first applied for the job I didn’t have any of the credentials my employers were looking for, and yet I got the job anyway, out of a pool of more qualified competitors. Why did I get chosen? The boss liked my story. I had no experience with working at a firm, nor was I technical enough to get deeply involved in the backend work.
No matter how long you have been a Photoshop user, there are always new tips and tricks to learn! I recently came across a new technique that has transformed the way I work. This method doesn’t use any new tools, in fact I’m pretty sure the feature has been a part of Photoshop for over a decade, yet I only discovered it recently. The feature is an Advanced Blending option within the Layer Styles window named ‘Knockout’.
For the first in this new series of Fonts in Focus, we visited the New York offices of Hoefler & Co. For this second installment, we remain in New York, just fifteen minutes’ walk from Broadway to Lafayette street and the stateside offices of Commercial Type, established in 2007 and headed by Christian Schwartz in […]. The post Fonts in Focus: two appeared first on I Love Typography.
Fonts download 100% free available for graphic designers. These best fonts are perfect for any project. There is a collection of script fonts , handwritten fonts , brush fonts and bold fonts which can make your heading and headlines great look. The following clean fonts are ideal to make an creative design and perfect for any artwork. Take a look at beautiful commercial fonts for professional design, based upon suggestions from designers all over the world. .
If you are a graphic designer who regularly needs to print his work, you know how frustrating it can be to work with some online printers. Most just have the price as their top-selling point. Print Peppermint made other choices. At the core of their values: quality is the most important aspect when it comes to printing, pretty much on the same level of importance as innovation and offering new products to their customers.
Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.
Way back in 2018, which these days can be considered ancient history, we shared with you what we considered to be the best Graphics Tablets for Graphic Design. While our picks certainly great, technology is a lot like cars where the newest tech becomes dated quickly. We decided to do an update and show you our new list of the Best Graphic Design Tablets in 2020 so if you were still on the fence back in 2018, our new list will help give you the information you need to upgrade.
You want your logo to feel fresh, modern, and on-trend. Which is why, when you’re designing your logo, it’s so important to keep your finger on the pulse of what’s happening in design—and embrace those trends and ideas to create a modern logo. But what’s modern is always changing. So what, exactly, does a modern logo look like today? Let’s take a look at 20 modern logo ideas and tips to help you design a logo that feels timely and on trend in 2020.
In today’s Photoshop video tutorial I’m going to show you a combination of filters that produce distressed halftone effects, which gives an image a high-contrast, newsprint-style appearance. The main effect is made of halftone dots, but I’ll also show you some additional tweaks you can apply to produce other pattern effects too, like the kind of engraved illustration style you find on bank notes.
Adobe Illustrator is one of the frequently used programs among the graphic design community. Suitable for both professional designers and beginners alike, Illustrator offers a powerful range of tools and settings that can help bring design visions to life. However, Illustrator is such an in-depth application that quick and easy shortcuts that could simplify your design process aren't always obvious.
As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.
Fresh free Adobe Photoshop tutorials from 2020. There are 30 new tutorials to learn exciting manipulation skills and learn how to create Photoshop Actions and how to convert boring photos into dashing portraits, photo editing and much more. As we know Adobe Photoshop is the one of the best tools for photo editing, manipulation and graphic design. We are here to help you to learn Photoshop tools and improve your graphic design skills.
The distinctive smaller format of LogoArchive–a zine on mid-century symbols that channels the independent spirit of niche publishing–has created a space for experimentation and collaboration with those who also share a similar interest in symbols and corporate identity programmes of the past. BankerWessel is one such studio. Their brand identity work brings the spirit of […].
The Procreate app is quickly becoming one of the most popular programs for creating art that the iPad offers. By turning the iPad into a drawing table, it opens up the possibilities for any artists who might not consider the iPad a viable design option. Part of the appeal is designers’ ability to create and make available their brushes that they use to create their artwork.
Thinking of designing a pink logo ? Or want to know why they are so popular? Step this way. Long associated with femininity, frivolity and fun, the color pink has reemerged as a fashion-forward, desirable color that’s almost always applied with little restraint. In the preceding years before Millennial pink exploded into films, restaurants and social media, Rose Quartz was earmarked by color experts Pantone as a color to watch back in 2016 and has continued to rise in popularity.
In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.
I have made inspiration showcases for all kinds of design subjects, but one theme I least expected to provide such a variety of artistic styles was the sport of Boxing! This hard-hitting roundup features packaging designs with mustache-wielding vintage fighters, fan art for legendary boxing athletes, abstract character illustrations, and reimagined film posters for your favourite Rocky movies for some knock-out design inspiration to give you a creative hit.
Logo design is an essential ingredient in developing a brand identity. In essence, logos are used to identify a company, brand, or person and differentiate them in the marketplace. They are the front-facing symbol of an entity and most times, they are the first representation of the entity that the customer will see. Designing a logo takes a great deal of brainstorming, creativity, and talent.
If you wanna blow your mind just step in and see yourself, how much hand-lettering creativity can improve simple words in dashing and memorable sentences. Today I’ shared best examples of lettering and typography designs that will blow your mind. Typography is always inspiration for those who know the importance of words. Good handmade lettering and typography designs are always great for inspiring.
No creative can exist in a vacuum. We all need to keep in touch with the latest trends, and check out the work our fellow professionals are producing. It’s not about copying others, of course, but it is about understanding common points of reference and the broader culture we all swim in, not to mention getting a blast of inspiration and new ideas along the way.
Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix
When we design products or websites for people like ourselves, there are many others who are, as a result, left out. From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. The products we design can, and should, reflect the extremely wide range of human experiences and needs.
With recent articles on JUST Creative about the Procreate app for the Apple iPad and the best brushes for the app , we started to think that even though the Procreate app is an amazing tool for artists and graphic designers, not everyone likes to use the Apple Pencil on their iPad. With that in mind, we wanted to share our picks for the Best Apple Pencil Alternatives for Procreate.
In the initial stages of a project, when ideas aren’t quite fully formed, it’s good practice to wireframe the layout of your mobile app or web project by stripping away all design elements and flourishes to help define and better communicate the information hierarchy of the layout and plan for functionality and user flow. Whether you create them using a whiteboard, pencil and paper , web-based tools , or using a graphic application, effective wireframing and planning play a critical
In today’s Adobe Illustrator video tutorial, I’ll show you how to create a retro text effect with colourful concentric stripes. Illustrator’s Offset Path command produces the basic effect, but we will eliminate the tedious process of adding each outline individually with the help of an Action, so you will be able to fill an entire poster with this retro stripe effect within seconds.
When we talk about illustrating characters in Procreate, many people think: "Where do I start?". This question can be frustrating. Fortunately, there's a variety of tools and steps that can help you get the process moving. Thanks to Procreate brushes, grids, and stamps, the drawing process will not only be easier, but also fun. With the help of the Procreate app and a few custom brushes, you can learn how to create beautiful, creative cartoon portraits in a short time.
This session will answer business law questions that people are asking most during the pandemic. If my business can’t pay its bills, can my creditors come after my personal assets? Do I have to pay the rent on my co-working space or office? Can my clients cancel signed contracts? Can I cancel contracts for things I no longer need because my business has slowed down?
2020’s new fresh fonts free are here. Great fonts perfect for website and graphic design projects. In this font collection we are included script fonts, handwritten fonts, brush fonts and sans serif fonts which can give more professional look to your design. The following simple and clean fonts are ideal to make an creative design and perfect for any artwork.
A selection of recent work by Jee-ook Choi from South Korea (previously featured here). See more images below. Jee-ook Choi’s Website. Jee-ook Choi on Instagram.
Technology changes every day and what was the best option out there even six months ago can suddenly be yesterday’s news. With 2020 in full swing, we wanted to make sure that we provide you with the best tech available so you can be successful all year long. With our list of the best laptops for designers in 2020 , the technology featured makes it a perfect time for a brand new laptop that can help all of your work wow your clients.
Did you know that A Color Story has a huge section of photography tips and tutorials on its website? It’s pretty rad, so I wanted to highlight a few for you here in case you hadn’t seen them yet. I don’t know about you, but this time of year I’ll take any extra creative inspiration I can get! Love this post about great filters to use for food photography.
Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.
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