Fonts by Hoefler&Co.

FEBRUARY 21, 2008

Veteran campaigners know that the best way to gain someone's vote is to be photographed holding their baby. It seems that the same goes for fonts: it’s hard to take a non-partisan stance when one of the candidates looks so good standing in front of your typeface. Helvetica director Gary Hustwit shared this image with us, along with a hopeful observation about both the candidate and the typeface behind him: “I think it’s interesting that the design of Gotham was influenced b

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Fonts Inspiration 40

Fonts by Hoefler&Co.

FEBRUARY 22, 2008

The distance between handwriting and typography is at its greatest in the West. It’s been more than five centuries since the Latin alphabet, as we experience it in type, looked anything like letters made with a pen; the very anatomy of our alphabet, with its stonemason’s “serifs” and printer’s “cases,” has come a very long way from writing indeed.

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Typography Publishing Publishing Digital 40

Fonts by Hoefler&Co.

FEBRUARY 11, 2008

One of the things I most love about the design of the late nineteenth century is its unpredictability. Across all of the decorative arts there was a strong emphasis on novelty, and a succession of new technologies made it easier than ever to execute these strange and untested ideas. (You can see this in the terra cotta work of architect Louis Sullivan , or the elaborate inlays of furniture designer Gustav Herter.

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Typography Exhibition Production Art 40

Fonts by Hoefler&Co.

FEBRUARY 7, 2008

Not all political typography has to be set in Gotham (though it seems that way) — here for example are some calls to action by Shepherd Fairey that don’t use any Gotham at all. They use Knockout No. 48. Designers in Louisiana, Nebraska, Washington, and Maine have primaries this weekend; Virginia, Maryland and DC, you’re up Tuesday.

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Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

Graphic Design

Fonts by Hoefler&Co.

FEBRUARY 6, 2008

Now appearing at Vanity Fair is a great exhibit of lobby cards from the collection of the late Leonard Schrader. From Schrader’s collection of 8,462 items the editors have chosen an attractive and representative set of 36 that celebrates the golden age of lettering, before its ultimate fall to typography. At left, an excerpt from Saved by Wireless , Joe and Mia May’s 1919 epic about which the IMDB is strangely silent.

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Exhibition Theme Typography 40

Fonts by Hoefler&Co.

FEBRUARY 21, 2008

A journalist recently asked what it is about Gotham that we think suits the Obama campaign. We’ll defer to designers John Slabyk and Scott Thomas to make that call — they selected the font for Obama for America, we merely provided it — but one thing we can say as type designers is that Gotham isn’t pretending to be anything it’s not, which makes it an unusual and refreshing choice for a campaign.

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Fonts Theme Marketing Marketing 40

Fonts by Hoefler&Co.

FEBRUARY 7, 2008

It took a visit to Finland in 1996 to realize that Nokia the cellphone company and Nokia the tire company were one and the same. Apparently these are merely the latest stops on a very long journey: Nokia was founded in 1865 as a wood-pulp mill, on a channel of rapids between two Finnish lakes, all of which goes to explain why the company’s original logo was this slightly alarmed salmon.

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Entertainment Publication 40

Fonts by Hoefler&Co.

FEBRUARY 6, 2008

Primary season means banner headlines, and banner headlines mean condensed fonts. Above, some of our favorite Gothamophiles working hard to cement Gotham’s connection to politics ; here’s Gotham Condensed being put through its paces at a range of sizes. Scott Goldman wins the size prize at The Indianapolis Star — and his state wasn’t even voting yesterday!

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Banners Fonts 40

Fonts by Hoefler&Co.

FEBRUARY 20, 2008

BREAKING — Wrong Font Chosen for Gravestone. And it’s not the first time. —JH.

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