British Airways celebrates 100 years of flying to India through illustration
Creative Boom
NOVEMBER 18, 2024
The airline commissioned illustrator and pattern designer Martha Olivia to create a suite of six bespoke illustrations for their High Life magazine. Known for its food, fabrics, monuments, and spiritual culture, India's popularity as a travel destination has only increased over the years. In fact, it has become the most Instagrammable country in the world, with over 250 million Instagram posts, and the most popular country on TikTok, with 58.3 million TikTok posts.
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