Drug therapy animation tells an heartwarming story of hope and motherly love
Creative Boom
JUNE 18, 2024
Crafted by animation studio ROOF, this inspiring 3D spot captures a mother-son bond, a journey of vision loss, and a new dawn promised by the new drug therapy Vabysmo. Wet AMD (age-related macular degeneration) is the leading cause of vision loss among older adults in the United States. It won't make you go completely blind, but you will likely lose sight in the centre of your vision.
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