An Ode To Sport: BBC's new spot gets hearts racing with passionate Olympics launch film
Creative Boom
JULY 1, 2024
BBC Creative, the BBC's in-house creative agency, has teamed up with Nexus Studios to create the launch film for its coverage of the upcoming Olympics. It takes inspiration from the world's most romantic city and taps into our passion for sport. It's almost time for the 2024 Summer Olympics, and Paris is the proud host city this year. The international sporting event launches on 26 July, when we'll enjoy the official opening ceremony, and continues until mid-August in France.
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