Porto Rocha's global refresh for W Hotels marks a 'new era of luxury hospitality'
Creative Boom
NOVEMBER 12, 2024
The hotel group steps into a new era with a bold, refined identity crafted by the global agency. Moving away from flashy opulence, the rebrand combines vibrant design with understated elegance, setting the stage for a fresh, immersive take on luxury hospitality. If W Hotels has appealed to your creative heart over the last decade, it's because you're the target audience.
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