Winning Isn't For Everyone: Nike draws inspiration from leading athletes for its summer campaign
Creative Boom
JULY 22, 2024
In Wieden+Kennedy's latest work for Nike, we're reminded of the hard, cold truth of competition: that not everyone can be a winner. The sports brand hits that message home with inside help from leading athletes all striving for victory. What does it mean for an athlete to achieve the top spot? In its summer campaign created by Wieden+Kennedy, Nike reminds us there can only be one winner and redefines what it means to have that determined winning mindset.
Let's personalize your content