Everland applies 'candid and rugged aesthetic' to skincare brand Raw Perfection
Creative Boom
APRIL 8, 2024
Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. "You deserve to be comfortable and proud in your own skin". That's the message that vegan and cruelty-free skincare brand Raw Perfection drives through its new identity, designed by Scandinavian consumer brand and design agency Everland.
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