New Genre crafts a sweet yet spicy identity for new candy brand Chilli Bomba
Creative Boom
DECEMBER 12, 2023
Sweet meets heat in Chilli Bomba, a new candy for adult rebels. We explore how London studio New Genre brought the brand to life. The first bite is with the eye, they say. And that's certainly the case for sweets aimed at adults. After all, we're bombarded with messages saying we shouldn't be eating such unhealthy fare. even if secretly, we love the idea of knocking back some sugary treats.
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