National Landscapes' new identity is a simple concept, beautifully executed
Creative Boom
NOVEMBER 26, 2023
Often, the key to a visual identity is a clear concept developed thoughtfully. And the new designs for National Landscapes by Nice and Serious fall straight into that category. Never heard of National Landscape? Don't feel dumb: neither had we. That's because it's the new name for what used to be called Areas of Outstanding Natural Beauty (AONB). These are some of the UK's most special landscapes, with huge importance and potential in the fight against climate change and biodiversity loss.
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