Pentagram's identity for Dublin tourism experience is delightfully cliche-free
Creative Boom
JANUARY 12, 2024
The Book of Kells is one of Ireland's biggest tourist attractions. In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity. Many Brits' primary experience of Dublin might be on a stag weekend or hen do. But there's far more to this vibrant European capital than downing shots in Temple Bar.
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