Wolff Olins completes major brand refresh for New York's world-famous Botanical Gardens
Creative Boom
JANUARY 31, 2024
NYBG abbreviation becomes central to the destination's new identity, unveiled this week alongside the singular defining idea of 'Do Right by Nature'. The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. One of New York's most significant scientific destinations, NYBG is a 132-year-old globally significant institution rooted in research and education, with a strategic focus on deepening co
Let's personalize your content