Clever branding for new coffee company leans into Aussies' criminal pasts
Creative Boom
MAY 29, 2024
You'd expect Australians to take umbrage at people, dubbing them the descendants of criminals. But for one founder of a coffee brand headquartered in the Big Apple, it's the exact opposite. Making jokes about Australians being descended from convicts is an age-old trope that can get quite tiresome. But in some cases, it is actually true. And so when it came to branding Bruhn Coffee co, a boutique coffee brand in Brooklyn, this was a story that London-based Intertype Studio leaned into in full ef
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