JKR overhauls RSPCA’s identity to align with its newly defined purpose
Creative Boom
APRIL 10, 2024
With its new, more distinct logotype, richer colour palette, and suite of iconography, the RSPCA hopes to rally support for tackling the growing global challenges in animal welfare. As the RSPCA celebrates 200 years of working to help animals live fairer and better lives, it has launched a new purpose, positioning, and brand identity designed by Jones Knowles Ritchie (JKR).
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