Fun stunt outside Adweek conference makes serious point about creative tools
Creative Boom
MARCH 4, 2024
Dropbox rival Air devised a hilarious way to advertise their tool in New York City. We delve into the campaign and explore why using Air to streamline your assets is a smart move. It was the oddest protest of the year so far, and even New Yorkers, who are more used to seeing weird stuff than most of us, were largely baffled. Outside the entrance of Adweek's annual Commerce Week conference, a gaggle of elderly protestors raised banners with slogans such as 'Let me live to see my download finish'
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